business-planning2

The Best Time to Set Goals for Your Gym is in the Fall

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Through my personal experience, something I have found is that it’s so much easier for me to say I’m going to do something than to actually begin doing that thing. Some might say that’s “all talk and no walk”. Unfortunately, in some aspects of my life, they’d be right.
This is why I never make New Year’s resolutions. I can’t tell you how many times I have been at a New Year’s gathering and I tell a friend that I’m going to start eating healthier during the New Year. All too often, later that very same night I catch my friend’s eye as he or she is staring at me unhinging my jaw as I start on my second piece of chicken, bacon & ranch pizza which, to my embarrassment, I ordered not long after our conversation.
New Year’s resolutions usually fail, and for many, they’re just tradition. Think about it, why do so many people fall short on their resolutions? It’s partly because people are so ambitious about their resolutions but also, there is no real change between January 1st and December 31st, aside from a splitting headache.
Life has a natural rhythm to it. Different seasons elicit different emotional responses. When spring begins, I breathe a sigh of relief that the winter is over, and I can look forward to the warmer months ahead. Spring seemingly blends with summer as the trees get more and more green. Summer is chaotic and freeing but ends too quickly. Abruptly, the leaves begin to change and the hot, damp air quickly becomes crisp and refreshing. Autumn serves as a natural transition between summer and winter. However, the leaves aren’t the only things that change.
Autumn is also a time of cultural transformation: kids trade in bathing suits for backpacks, vacations turn into commutes, summer tank tops turn into fall sweaters, TV shows re-emerge with new episodes, and football starts up. Fall is when new routines are born. There is rising popularity to the idea that September is the best time to set goals for your business’s future and it makes sense too. When you’re surrounded by change and transition, whether that be culturally or seasonally, it’s easier to fully commit to a goal you’ve set for yourself or your business.
So this year, give autumn resolutions a shot and see for yourself why experts believe autumn is a great time to plan and begin achieving your goals.
What are some of the top goals you should focus on?
The key to making, maintaining, and achieving your goals is keeping things realistic. Aim for the moon, but to get there you first have to get off the ground. After opening your first gym your immediate goal shouldn’t be to open a second location. While keeping the big picture in mind is crucial to your business’ success, your short-term goals should be stepping stones and therefore be your primary focus this fall. Not only is it a great time to start thinking about your autumn resolutions and set goals for your business’ future, but we have some great advice for achieving some of the most popular goals for gym owners:
Gym Fitness Goal #1
Increase the number of memberships sold
Selling multiple memberships obviously equals more revenue which then means more money to hire the best staff, upgrade old equipment, or buy a better location. Money makes the world go round, especially if you’re a gym owner looking to expand your business. Fall is a terrific time to recruit new members to your gym for a variety of reasons. As previously mentioned, fall is when routines are born. All the people that are done with vacations and have kids back in school will undoubtedly have more free time that they are looking to spend doing something. Why shouldn’t they spend their time at your gym?
All sorts of businesses have back to school specials that drive more traffic into their stores and more online purchases. Gyms are no different. Offer back to school specials from late August to the middle of September. All your new membership gains will undoubtedly lead to long-term, loyal clientele as you follow through with the goals outlined below. Another good idea is to offer reduced rates during fall for groups of two or more that sign up together. By doing this, you get people considering joining your gym to bring a friend or two. It’s basically cheap, non-labor intensive marketing.
Lastly, a great idea is to offer your current members incentives to refer people to your gym. Referrals are another great way to get some incredibly low-cost publicity out there. For example, if one of your members refers three people to sign up, consider giving them some free gym garb. If they refer five people consider giving that member a free month and if they refer ten people consider a really nice prize like a free month with ten free personal training sessions. Put your members that achieve these awards on a board in front of the gym as another incentive to get more people spreading the word of your gym. In this scenario, the cost of giving a gym membership away for free is greatly outweighed by the gains of five new members who can also pursue your incentive program.
Gym Fitness Goal #2
Improve Relationships and Reduce Attrition
Retaining long-term clientele can be a difficult thing to do because people’s lives are always changing. Some move away and other lose the habit of going to the gym. Being a gym owner is like a juggling act which has its upsides and its downsides. On one hand, it’s difficult to balance every aspect of your gym but, on the other, you have the sole ability to determine the exact direction you want your business to move.
That being said, an important part of the juggling act you put on is reducing member attrition. How do you do this? Improve your relationships with your members. This not only increases your chances of getting more members, but it also decreases the chances that people leave your gym for a competitor (or other reasons). But how do you find any time to get to know your members when you’re so busy? If you can’t get out from behind your desk how are you going to learn about another human being?
An all-in-one software tool can be an effective way to maximise your gym’s efficiency, especially if that software is staff-friendly and has a mild learning curve. Once you and your staff are able to handle all the various cloud-based administrative tasks quickly and easily, you’ll be able to focus more on your members. Thus, you’ll attain better relationships with your members and reduce the number of members that leave your gym. Software that is able to handle billing processes through automated services additionally takes the strain off of your relationships with your members. It’s no secret that financial disputes can tear people apart, so this aspect can be pretty necessary for creating better connections with your members.
Another important aspect of planning for your gym’s future and setting achievable goals is to make sure they’re measurable. If you want to reduce member attrition and let that serve as a metric that measures your relationships with your members, you should be able to measure your retention rates. Being able to watch your retention rates grow will only drive you to work harder to improve your business.
Gym Fitness Goal #3
Expanding Your Gym’s Offerings
It’s truly a one of a kind time in the fitness industry. With the rise of social media, it seems that every day there are more and more products, personalities, and fitness regimes flooding the industry. With all of these new additions to the industry, the competition you face for your members’ loyalty and attention has never been fiercer. Give your members what those other gyms can’t, a personalized and unique fitness experience with an owner that has a genuine vested interest in their clients’ well being and fitness experience. This is something many commercial gyms can’t compete with.
One of the best ways to compete is to expand what your gym has to offer beyond just good equipment and knowledgeable staff. Put on fitness and nutritional seminars that are free to your members but outside visitors must pay a fee. By doing this you’ll both gain credibility within the community, promote more people to join your gym, and maybe turn a little bit of a profit. Another thing that you have to your advantage is the failing system of commercial gyms. They don’t want people who are serious about their fitness goals at their gyms because they make a profit off of those that buy a year-long membership on January 1st and never show up. Educational sessions bring in the kind of fitness go-getters that you want in your gym. People that want to learn and improve themselves have contagious attitudes which can only benefit your gym. Give your members a personalized fitness experience, not the “drive-thru” fast food version.
Yet another fall is rapidly approaching and as the seasons gear up to transition, you can transition as well. Now is the perfect time to reflect on your business and look at what you can improve and set goals for the future. Are you excited because we’re excited for you!
Have more goals you would like advice on how to achieve? Share them in the comments section below!
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Textmunication and EZFacility Launch ‘EZMessaging’ With Access to Thousands of Clients

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PLEASANT HILL, CA, September 6, 2018 – Textmunication Holdings, Inc. (OTC PINK: TXHD), a cloud-based mobile SMS marketing platform provider, has developed a white label solution for EZFacility, a leading sports and fitness club management software (CMS) provider, delivering instant member notifications for EZFacility’s health clubs, personal training studios, sports facilities, and recreation centres.
EZFacility will brand the “Short Message Service” (SMS) solution powered by Textmunication as “EZMessaging.” EZFacility has thousands of clients worldwide and has become one of the largest providers of feature-rich management software for the sports and fitness industry. The new solution will be available to EZFacility clients this month and will offer SMS packages to fitness and sports clubs of all sizes.
The collaboration will offer EZFacility customers advanced online tools to more precisely reach their members, build brand recognition and increase marketing ROI. SMS mobile marketing is the most effective method to communicate directly with opted-in members in a nonintrusive, FCC compliant text-messaging medium. SMS marketing has a very high open rate, builds brand loyalty, customer engagement and helps to generate new business. EZFacility clients will gain instant control of their member communications and marketing engagement capabilities. Return on investment (ROI) is achieved quickly and seamlessly through the software integration between EZFacility and Textmunication.
Textmunication has become the preferred SMS provider to many of the top CMS companies by developing API integrated solutions geared towards automated communication, lead generation, health tip alerts, new member notifications, cancellation updates, birthday alerts, reminders for renewals, personal training reminders and prospect follow-ups. In addition, members or clients who have not been active for several weeks can receive reminders along with incentive offers for family and friend referrals.

“We are pleased to partner with EZFacility to help their clients reach their members with engagement, retention and loyalty touchpoints through our white label solution,” stated Wais Asefi, Chief Executive Officer of Textmunication. “We are impressed with EZFacility’s focus on technology, innovation, and collaboration to advance their client’s member engagement.”
“We are very much looking forward to this partnership. The sports, health, and fitness industries aren’t going mobile – they have gone mobile,” stated Eric Willin, Chief Operating Officer of EZFacility. “This collaboration provides our clients with a user-friendly and simple platform for instant member engagement and is a huge timesaver for their marketing and operations efforts.”
Text TXHD to short code 87365 to sign-up for news alerts and announcements via SMS.
About Textmunication Holdings, Inc.

Textmunication Holdings, Inc. (“TXHD”) is a leading mobile marketing solution provider helping thousands of clients across North America improve engagement, retention, and loyalty with their members. Based in the heart of Silicon Valley, Textmunication leverages its dynamic SMS software platform delivering robust APIs and integrated mobile marketing solutions in markets such as health and fitness, beauty salons, sporting events, hospitality, entertainment and digital marketing firms. The company’s new software platform named “Smart Automated Messaging” (SAM) – provides a powerful nonintrusive and valued-added engagement tool capable of delivering more than one billion SMS per month. CIOReview Magazine recognized Textmunication as one of the “Top 20 Most Promising Digital Marketing Solution Providers” in its annual 2018 edition. Textmunication offers cutting-edge technology with upcoming solutions such as Rich Communication Services (RCS). Textmunication was chosen as an early adopter of RCS by a leading mobile messaging provider which could create a paradigm shift in the text messaging world with rich images, videos, chat box features and multi-media in a single text. Textmunication is also a minority owner of Aspire Consulting Group LLC, a government consulting firm located in the Washington, D.C. area. To learn more about Textmunication, visit our website at www.textmunication.com

Safe Harbor Provision:
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Textmunication Holdings’ current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Textmunication Holdings’ filings with the Securities and Exchange Commission. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and any document referred to in this press release.

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Why Understanding the PHIT Act Is Important for Your Facility

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Imagine this scenario: It’s the mid-year blues of the fitness industry season and your facility is busy. Retention is rising and your sign-up rates show growth in your gym management software. It sounds like a dream, but this situation may not remain a fantasy. Not if the PHIT (Personal Health Investment Today) Act becomes a law in the United States.

There’s quite a lot of information floating around regarding the PHIT Act. Here are the basics to understand what the PHIT Act is and what it could mean for your fitness facility.

The PHIT Act in Summary

The PHIT Act proposes that Americans will be allowed to use their Pre-Tax Medical Accounts to help pay for certain physical activities. With a Health Savings Account or Flexible Spending Account—Americans could place up to $500-$1000 of pre-tax money to cover fitness classes, memberships, and personal training sessions. The expenses can then be written off as a tax deduction.

What Are Pre-Tax Medical Accounts?

Pre-Tax Medical Accounts are generally offered through an employer-provided healthcare account, or the Affordable Care Act. With either, people can place aside part of their earnings that will pay for out-of-pocket medical, dental, and vision care expenses not covered by a health benefits plan. If the PHIT Act becomes law, physical activities like yoga or cycling classes would be categorized as an out-of-pocket medical expense.

What the PHIT Act Means for Gym Owners

Easier public access to yoga lessons, personal training sessions, and gym classes means more chances for facility owners to increase revenue. If every member of your facility brought a considerable sum that was specifically meant for exercise activities, they would be more likely to keep on spending after that sum is gone. Why? The psychology of out of pocket spending. The sum your members start with is cut from their paycheck so because it doesn’t feel like the member is paying directly, the member may choose to continue spending at your facility.

As it stands now for the PHIT Act, youth memberships, youth sports leagues, and health club memberships are all included in the bill. The PHIT Act does have some restrictions though. The bill states that golf, sailing, and horseback riding “shall not be treated as a physical exercise or activity” to be covered. For those golf and sailing enthusiasts all hope is not lost—all bills under review to become law have the potential for alterations until passage.

What Gym Owners Can Do to Prepare for the PHIT Act

Think of the estimated expense as the chance to plan memberships and package deals in advance. It’s important to get that competitive edge before the PHIT Act is passed just as it’s always important to have a promotion plan ready before the surge of holiday memberships begin. Complete your strategy and have your business-ready to act. Then, all that’s left to do is spread the word. Share promotions on social media, post some signage around your business and local community or immediately send email campaigns to leads you have collected. While the responses pour in, your competitors will still be scrambling at the drawing board.

Why the PHIT Act Matters

Physical inactivity is a growing problem in the United States. The Mayo Clinic reports that less than 3 percent of Americans meet the basic qualifications for a “healthy lifestyle”. Even so, fitness classes remain popular. According to the 2018 IHRSA Global Report, the health club industry generated at least $87.2 billion in revenue in 2017.

The PHIT Act is meant to deter the problem of idleness, promote a healthier lifestyle, and encourage productivity. In a nutshell, think of it as a tax break for fitness memberships. Cost effective access to exercise classes could make staying active more desirable to your clients—and potential clients!

The History and Current Status of the PHIT Act

The PHIT Act was in Congress on March 1st, 2017. On July 12th, 2018, the House Committee of Ways and Means passed the bill in a vote of 28-7. It then was moved to the House of Representatives for further consideration. On July 25th, 2018, the PHIT Act was passed by a 277-142 vote. The bill is now on its way to the Senate.

What the PHIT Act Could Cover

  • Health Club Memberships
  • Personal Training Services
  • Exercises Competition Fees
  • Yoga and other group fitness classes
  • Youth Sports Leagues

What Could the PHIT Act Not Cover

  • Golf
  • Hunting
  • Sailing
  • Horseback Riding
  • Exercise Equipment

What Happens Each Time the PHIT Act Is Presented

The PHIT Act is susceptible to alterations each time it is presented and reviewed on the floor. For example, the PHIT Act previously had exercise videos, exercise equipment, golfing, sailing and hunting under the list of covered exercise expenses. These all have subsequently been removed from the bill.

How to Impact the PHIT Act

IHRSA (International Health, Racquet and Sportsclub Association) created a page where people can contact local senators with an automated, or personalized message about the PHIT Act. You can also reach out to your senators on your own with a telephone call or email through the official senate.gov website.

How to Find Out More About the PHIT Act

We recommend the official congress.gov website where the PHIT Act is listed. There you can opt to receive alerts on the latest news regarding the status of legislative proposals.

Do you have any thoughts about the PHIT Act regarding your facility? Let us know in the comments below and feel free to vote on our social poll on how you think the PHIT Act could affect your facility.

EZFacility Named in Capterra’s Top 20 Most Popular for Membership Management Software

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EZFacility Ranks Among The Top 20 Membership Management Software
Woodbury, NY (May 11th, 2018)
–EZFacility announced today that it has been named a Top 20 Most Popular Membership Management Software product by Capterra, the leading online resource for business software buyers.
In the fast paced and ever evolving industry that is Membership Management Software—it is quite humbling to be ranked so well amongst our peers,” comments Bryant Strozinsky, Director of Operations at EZFacility.” This placement reaffirms EZFacility’s’ continued commitment to providing clients with feature rich software solutions, and fanatical customer support.”
Top 20 Most Popular Membership Management Software is an independent assessment that evaluates customer base, number of active users, and social presence to generate a list of market
leaders in the member management space that offer the most widely adopted solutions. The Top 20 Most Popular Member Management Software is available at https://bit.ly/2KQsgln
About Capterra
Capterra is the leading online resource for business software buyers. Founded in 1999, Capterra features validated user reviews and independent research across hundreds of software categories. From Accounting to Yoga Studio Management, Capterra covers it all. Each month, Capterra helps more than three million buyers find the right software. Capterra is a Gartner company. For more information, visit Capterra.com.

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4 Customer Support Myths You Need To Drop

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Customer service has one goal. To be helpful. You know this, but want to make the experience better within your sports or gym management system. How does this happen? How does one make customer support more accommodating? By not cringing at the sound of it and disregarding these 4 crazy myths.

Myth 1:

FAQ Guide’s Aren’t Necessary

Au contraire. Otherwise, this example would not have a happy ending! Picture a member of your facility in a crowded train car. They want to know your facility’s policy on bad weather for outdoor classes. They could pull out their smartphone and make a call, but all that noise could make the conversation difficult. What they can do instead is look up the FAQ guide on your gym or sports facility website and—there is the answer. In a manner of minutes, this member has their answer and your facility management staff can continue their tasks with less chance of an interruption.

Now, take this member and multiply them by 20. Maybe 50. Chances are your members have the same questions on their mind. With an FAQ readily available, most will have their questions answered and, as a result, your gym management has the time to address other priorities.

Often times, we can forget the simplest of tasks, like removing a stain from a carpet or threading a needle. Today, many people research online about subjects that range from gym management software to e-cards. Your website should act the same in regards to common questions regarding your facility. It is this reason why FAQ guides are a time (and breath) saver.

Myth 2:

Less Incoming Calls Means More Happy Clients

Silence isn’t always golden, especially in the case of customer service at your gym or sports facility. For those members you know who sit on the fence of initiating a conversation—the initiative is on you! Make the phone call or send a quick email.

 

“I always take a few minutes out of my day and just check in with clients – whether they have been active in their account or not. It’s always nice to have someone reach out and make sure things are going well. My clients have been very receptive to this and love that we truly care about them.” – Daina DeBellis, Customer Success Administrator, EZFacility.

 

There’s still plenty of value for in-person communication too! Ask for a quick review after a member checks in about their experience with your facility. If members don’t have time, ask for a quick score of satisfaction and then reach out to them later in a follow-up to discuss the details behind the number or star rating given. Additionally, keeping record of these reviews makes for an excellent presentation to new members considering your facility.

Myth 3:

Support Guides Organize Themselves

New example! So you pull open a drawer and it’s full of hammers, rubber bands and nails. You’re only looking for one thing and you can’t find it until you clear out the entire area. No support guide should look or feel like this for any member. Diving into a mess of words without any assistance or organization to your gym management support is a horror show. Don’t settle for horror. Make it a feel good experience for your members with an organized and accessible support layout.

EZFacility Online Support Center

Myth 4:

No Need For Surveys

No surveys? This sounds like a fantastic idea for someone looking to run their facility into the ground. For a better customer experience, you need proper communication in place for feedback. You. Need. Surveys! Send those surveys however you’d like (and make sure to keep records). They can be in a follow-up email sent through your gym management system or at the end of a customer service conversation. If you happen to prefer less tech focus methods of communication, use more traditional methods like luncheon invites and personalized letters. A survey doesn’t have to be in the form of a test sheet!

At any point, a member may require help regarding your fitness or sports facility. Whether it comes from a staff member or a specific department, customer support is not solely an opportunity to help your credibility—it’s about helping build a strong bond between your staff and your members.

That being said, what advice do you think we should add about customer service? Please let us know in the comments!

If you have any questions you’d like to ask EZFacility, click the button below.

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The Top Successful Facility Secrets

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How likely are your members to keep coming back to you if you expose them to misinformation? Fitness trends are constantly changing, you want stay up-to-date with the most current health and wellness news. It’s not enough to rely solely on your own professional education. In order to stay ahead of the game, you should be in the know on what professional journals, publications and your clients themselves are saying. Being on top of these funnels of information will allow you to become the fact checker, refute any misinformation printed by these publications, and establish yourself as an expert. If clients feel you are the most reliable source, they will turn to you for advice on proper fitness, exercise and nutrition practices.

Be fair, but firm

We’re all only human, which means certain situations can arise where you may need to bend the rules a bit. If you find yourself in this positon, make sure your clients are aware you are bending a policy. For example, if you have a 24-hour cancellation policy but you decide not to charge someone due to illness, be sure they are aware that you are bending this policy for them this ONE TIME but it will not be tolerated going forward.

Have Trainers Assign Homework

Make your sessions last longer by continuing them outside the facility. Clients should be given certain instructions or things to focus on when they are on their own time as well. Give them mini exercises to practice at home, or require them to keep a food and workout journal. Breathing exercises, posture activities and meditation activities are some other great examples to try. Clients can discuss or show what they tracked during their next session or communicate with trainers via email.

Continue Education of Trainers and Staff

Knowledge is power. While the organizations your trainers obtained their certifications from will inform them of what they need to do to keep it current, your trainers need to continue their education in other ways as well. They can easily do this by reading verified fitness journals and publications, as well as attending classes, conventions and conferences to stay on top of fitness trends and news. These are all investments in your business, not expenses.Li

Like what you’ve ready so far? Excellent. We’ve got more tips to share in our video series.

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4 Ways You Can Turn Your Facility Into A Summer Oasis

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You’ve been there, walking in a world that’s basically the inside of an oven. And when the world is an oven, just about every place that’s cool is a refreshing break from the heat. With that in mind, turning your facility into a place to escape the heat can bring in a bit of summer profit.

So…how? Remember the second step in our Blog 5 Ways To Overcome Gym Membership Retention Challenges? That’s right, incentives and rewards. The simple act of giving a small gift can do member retention wonders and we’re going to revisit that idea but this time, under the lens of a summer season perspective.

Advertise your water

Water. Water. Water. It’s important more than ever to stay hydrated in the summer but still, we can often forget that. We go on trips without a beverage and we feel it just about everywhere in our body. When you’re craving water, you need it, now. If I was thirsty while walking in the summer heat, I’d run to the nearest water fountain or bottled water provider. In the season of scorching heat, a nice sign outside your center advertising water could very well drive some local joggers into your facility. Heck, you could do a free water period for members to encourage and reward your clients.

Summer Merch Sales

When summer is around, having an extra pair of everything is almost a necessity for anyone. There are two great experiments to try if you have merchandise to sell at your facility. The first is the opportunity for a sale on winter and fall items and the second is a tactic to increase audience engagement. The summer sale on winter merch is self-explanatory. Select which out of season products you wish to discount with the intent of retaining clients for the colder seasons now that they’ve bought workout clothes with your business on it as a reminder. There are endless approaches to a sale of course. You could even go a step further and attach discounted memberships for the fall/winter seasons if clients spend a select amount on your merchandise. Now the step to increasing audience engagement would be to make the summer sale accessible to members who sign up for a particular class or new members.

Free Giveaways Through Engagement

When it’s free, it’s got someone’s attention. Let’s say you have 100 t-shirts you’d like to get rid of. Put up a sign saying you’ll give them out for free to the first 100 people on a Monday. If they’re a member add a discount to upcoming classes along with the shirt. If they’re new, ask for their contact info in exchange for the free shirt . But let’s say only 50 people entered your facility on Monday so you still have 50 shirts left. Repeat your giveaway strategy to Tuesday, Wednesday and Thursday but limit your supply of shirts to 10 each day. It is now Friday and you have 20 shirts left so you decide to raffle 10 to the your members and 10 to new members who previously gave their contact info. By the end of the week, you have no more t-shirts and a handful of leads to reach out to during the colder seasons.

Introduce an R&R Space

When your work out you’re not just thirsty. You’re hungry and tired and not every facility is going to have a café running inside it or a place to lounge for a few minutes. (If your facility does happen to have a café inside, share on social media #EZDoesIt and we’ll share it on our Twitter and Facebook pages!) However, the presence of a separate station for food and drink can boost the interest level among clients. If there’s no room in your facility to make a rest stop, advertise your facility as a delivery friendly location. (Sounds like the perfect time to team up with some of your local eateries near your facility!) Build a connection going and turn your spot into a place people go to workout and relax. When summer arrives, it can be quick—so there’s no time to lose! Be the first fit summer oasis spot in your town!

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Your Resource Guide To Package Plans

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What is the New Package Plans feature?

For those of you who were using our older Package Plans, you were basically going in and filling out all the necessary information: from the number of sessions to the dates and time, pricing, etc. All information basically needed to be filled out at the time of sale.

The updated Package Plans feature changes that process. Our Redesigned Package Plans will allow you to preset your usual package details prior to selling, so when it does come time for the sale—it’s ready and done—in just a few steps.

How is the new Package Plans feature?

It’s a great improvement compared to what you’ve been used to. The benefits of the new Package Plans eliminates a lot of steps during the sale, which was the goal when designing the updates to the new Package Plans feature. More steps when setting up, less steps when selling. That is our goal with Package Plans.

What can you expect from the New Package Plans feature?

  • Speed improvements
  • Ability to set end dates and auto calculate the package length
  • Bug fixes brought to our attention during the opt-in period
  • Documents can be added to packages
  • Clients can agree to the document during the sale of the package
  • Members can sign documents electronically using signature pad, touch screen, or mouse
  • Capability to effortlessly create predetermined plans using a 2-3 step wizard • Ability to quickly sell packages using a 3-step wizard
  • Flexible billing installment possibilities for your clients
  • Enhanced recurring package options
  •  Newly added option for unlimited sessions
  • Refreshed look & feel

If you have any questions or would like an overview, absolutely feel free to reach out to our support who will be more than happy to walk you through the new Package Plan. We also recommend watching our webinar: Package Plans Feature for a quick visual guide.

We want to ensure that everyone is comfortable with the updated Package Plans feature.

-The EZFacility Team

 For more support info, click above!

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The Hidden Powers Of Your Clients

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Each and every individual that enters your facility carries an untapped potential for the benefit of your business. They harness the power of representing your business as well as sources for free business advice. Now the question is, what are the steps to get this power up and running? The answer isn’t as hard as you think, not when there’s only one main goal that matters—and that goal is: an established level of comfort. As long as you know your clients will feel welcome, the possibilities are endless. Here are just a few.

Suggestion Boxes

“Hey you know what you should do?” No doubt you’ve heard this before. Suggestions, while helpful, can be overwhelming when there’s no physical place to store them for actual consideration. This is why creating a visible suggestion box is a valuable asset when considering adding new additions to your gym. Considering adding dance fitness classes at last? Turns out eight members had the exact same thought! Always make sure to thank them for their suggestions and share how their input was in alignment with your ideas. Clients will feel valued to know their thought was in line with a place where they spend their time and money.

Shout-outs on Social Media

Appreciation that extends beyond face to face communication is not mandatory but it does put your business in the perfect human spotlight on social media. There’s a quite a difference between the impact of a scripted performance compared to something completely improvised. It’s why spontaneous acts of entertainment get so much media attention, a phenomenon that can even be dated beyond America’s Funniest Home videos.

Contests

Who doesn’t want a little fun competition? The mere mention of a contest can bring about the wonderful effect of maximum audience engagement. Why? You know the answers. It’s what’s guaranteed at the end of every contest and practically commands the participation rate of the event itself. The prizes. The glory and the bragging rights. When it comes to the prize itself, however it never hurts to get creative. As long as the reward bears some relevance to your business it’s certainly prize worthy.

Record Boards

In the same fashion of world record books, your gym can also have a place of fame for all different types of categories. Avoid a divider between the go-getters and beginners by setting up a variety of titles to win, from most push-ups in a day to longest run of fitness jokes. Another great suggestion would be to have a suggestion box for members to add in their ideas on what new categories could be added to the board. The longest conga line of joggers? Why not?

Appreciation Displays

In contrast to a record wall, an appreciation wall highlights achievements that happen outside and show a human size to your gym. The little things that go untold. This is also where you get to give power to your loyal of customers and give them a platform. An appreciation wall doesn’t need limits to a piece of paper saying thank you. It can be photo collage or published short bio. You could even take advantage of our Photo ID’s & Player Passes feature and customize client cards with their newly earned title! Turning a simple action into a personalized memory will make both a powerful and positive impact on your client.

Although it does take planning, the approach on how to unlock these special powers isn’t as hard as initially believed. Once customer morale has built up on positive vibes and human elements, the identity of each customer becomes a part of something greater. A solid community. A family.

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3 Simple Gym Class Makeovers For Instructors

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What do your classes look like and how would you describe them? Are they the same compared to other facilities? Some of the smallest alterations to your most standard classes can help put your facility back on the radar again. With just a little bit of out-of-box thinking, the steps to revolutionizing your facility can be made possible. We thought of three suggestions to get your creativity going on what can be done to spice things up.
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