The Hidden Powers Of Your Clients

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Each and every individual that enters your facility carries an untapped potential for the benefit of your business. They harness the power of representing your business as well as sources for free business advice. Now the question is, what are the steps to get this power up and running? The answer isn’t as hard as you think, not when there’s only one main goal that matters—and that goal is: an established level of comfort. As long as you know your clients will feel welcome, the possibilities are endless. Here are just a few.

Suggestion Boxes

“Hey you know what you should do?” No doubt you’ve heard this before. Suggestions, while helpful, can be overwhelming when there’s no physical place to store them for actual consideration. This is why creating a visible suggestion box is a valuable asset when considering adding new additions to your gym. Considering adding dance fitness classes at last? Turns out eight members had the exact same thought! Always make sure to thank them for their suggestions and share how their input was in alignment with your ideas. Clients will feel valued to know their thought was in line with a place where they spend their time and money.

Shout-outs on Social Media

Appreciation that extends beyond face to face communication is not mandatory but it does put your business in the perfect human spotlight on social media. There’s a quite a difference between the impact of a scripted performance compared to something completely improvised. It’s why spontaneous acts of entertainment get so much media attention, a phenomenon that can even be dated beyond America’s Funniest Home videos.


Who doesn’t want a little fun competition? The mere mention of a contest can bring about the wonderful effect of maximum audience engagement. Why? You know the answers. It’s what’s guaranteed at the end of every contest and practically commands the participation rate of the event itself. The prizes. The glory and the bragging rights. When it comes to the prize itself, however it never hurts to get creative. As long as the reward bears some relevance to your business it’s certainly prize worthy.

Record Boards

In the same fashion of world record books, your gym can also have a place of fame for all different types of categories. Avoid a divider between the go-getters and beginners by setting up a variety of titles to win, from most push-ups in a day to longest run of fitness jokes. Another great suggestion would be to have a suggestion box for members to add in their ideas on what new categories could be added to the board. The longest conga line of joggers? Why not?

Appreciation Displays

In contrast to a record wall, an appreciation wall highlights achievements that happen outside and show a human size to your gym. The little things that go untold. This is also where you get to give power to your loyal of customers and give them a platform. An appreciation wall doesn’t need limits to a piece of paper saying thank you. It can be photo collage or published short bio. You could even take advantage of our Photo ID’s & Player Passes feature and customize client cards with their newly earned title! Turning a simple action into a personalized memory will make both a powerful and positive impact on your client.

Although it does take planning, the approach on how to unlock these special powers isn’t as hard as initially believed. Once customer morale has built up on positive vibes and human elements, the identity of each customer becomes a part of something greater. A solid community. A family.

New Email Campaign History Page and More!

New Email Campaign History Page & More!

« Blog | Written by ezfacility | | (0) Comments |

Our Development Team is constantly working to improve your user experience with EZFacility. Between major updates, we release small but important Features and Fixes that address issues and add useful new options/tools to better help you manage your business with EZFacility. These changes are documented in our Release Notes.

Sending a carefully choreographed email campaign regarding special events, news items or promotions can lead to increased revenue and a larger client base. However, have you ever sent an email campaign and been left wanting to know more? For example, what email campaigns have I sent, how many clients did each campaign go to or how many of those clients had invalid email addresses? EZFacility’s Development Team has released a brand new feature, Email Campaign History, that focuses on those very questions!

Email Campaign History

In the Administration section of your EZFacility account you will notice a newly organized Email Campaign section that houses our newest feature – Campaign History. Clicking into Campaign History will provide access to the riches that are your previously sent email campaigns! Clicking into Campaign History you will see the last 20 sent email campaigns displayed automatically. However, not only can you just view campaigns, you can also search through previous ones using criteria such as address, subject, and date.

The Campaign History list will show the:

  • number of clients attempted
  • number of duplicate email addresses
  • number of clients with no email address
  • number of invalid email addresses
  • number of clients the e-mail was sent to

Add Multiple Email Addresses to a Client’s Profile

Understanding the need to have multiple email addresses saved for a single client, we have updated the client page to do just that. To begin saving multiple email addresses, navigate to a client’s personal page and locate the email address section. Entering an email address into the field and clicking the add button will include the address on the client profile. You will want to continue this process for as many emails as applicable. After emails have been added editing them is as simple as selecting the edit pencil to the right of each email address.

**Remember to click the update button on the client profile to save your changes**

And More!

In addition to these changes, there were many additional updates included in this release. For more details, please visit out Release Notes page.