Tag: E-mail Marketing

Addition of View Details Option on E-mail Campaign History Page and More!

Addition of View Details Option on E-mail Campaign History Page and More!

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Our Development Team is constantly working to improve your user experience with EZFacility. Between major updates, we release small but important Features and Fixes that address issues and add useful new options/tools to better help you manage your business. These changes are documented in our Release Notes, found in our Support Center under the “Product News & Updates” section.

In a world full of numbers it is easy to get lost in them. From what’s in your bank account to the number of clients that pass through your facility each day. Our last release featured the introduction of the Email Campaign History page, which, not only gives you the ability to see previously sent emails, but also allows you to report on their success or failures using numbers. With that in mind EZFacility’s Development Team has taken that concept one step further with the release of a “View Details” section of the Email Campaign History Page and more!

View Details- Email Campaign History

In the Email Campaign History section of your EZFacility account you will notice our newest feature – View Details. Our goal for adding the View Details section was to associate a name and purpose with email campaign results. This allows you to better understand and analyze the reach and depth of your campaign efforts.

 

Clicking into View Details will automatically display campaign result totals for a variety of industry standard email event types. These results can be broken down to include the email address of the recipient and an event time stamp that allows you to view statistics as they happen. You can also filter through campaign information using criteria such as email address and event type.

 

Email Results Recorded:

  • Delivered: Message has been successfully delivered to the receiving server.
  • Open: Recipient has opened the HTML message.
  • Click: Recipient clicked on a link within the message.
  • Bounce: Receiving server could not or would not accept message.
  • Dropped: Recipients IP address has been added to the blacklist.
  • Spam Report: Recipient marked message as spam.

Display Available Openings Remaining on an Online Registration Form

In an effort to make Online Registrations as efficient as possible, our latest release includes the ability to display the remaining openings available on an Online Registration Form. When your clients first view this page they will be met with the available openings remaining totals for creating new subgroups and individual registrations. For those clients who will be looking to register for a sub group, the sub-group openings will be displayed when viewing the list of subgroups.

 

Note: The number of available openings remaining is based on the “Max. Individuals” and “Max. Subgroups” set in the group details.

Update to Our SPAM and Security Settings

With our latest release we have made an update to our SPAM and security settings. Now, when sending an email blast, the ‘From’ field will be changed from your facility or personal email address to [email protected], while still displaying the name of your facility at the top. Be assured however, that when a client replies to a sent email, it will be received by the user that sent the email blast and not EZFacility. This change is for security reasons, and is being implemented across the industry for SPAM prevention. Email providers such as Yahoo and AOL already require this change and are beginning to block emails that are sent ‘on behalf of’ another email address.

 

And More!

In addition to these changes, there were many additional updates included in this release. For more details, please visit out Release Notes page.

Brand Identity

Brand Identity

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We all know how confusing a mixed message can be. Somebody tells you one thing and then does another, and you’re left wondering what exactly happened. Did you misunderstand something? Have you misinterpreted? Most of all, can you still trust the person in question?
While it can be bewildering when it happens between individuals, it can be downright damaging when it happens between an individual and a business, especially when the business thrives on retaining members. So, it might be time to review the messages you’re sending your clientele and make sure you’re not putting conflicting signals out there. To that end, a few pieces of advice:
1) Consider your free offers carefully. Some gyms have been known to offer pizza days, bagel days, even doughnut or candy days. While such food giveaways might make members happy, they can undermine your primary messaging. You want your members to believe that you care about their health — sure, a slice of pizza or a bagel once a month never hurt anyone, but let the strip mall down the street supply those. If you do it, how believable are you going to sound when you tell your members they need to exercise and eat properly to lose weight? And if you don’t sound believable and they don’t lose the weight, are they going to renew their membership when the time comes?
Of course, you could give away candy or bagels—even bagels slathered in cream cheese or butter—if you hand out with them, say, a chart that shows how many push-ups a person would need to do to burn off those calories, or how many miles they’d need to run on the treadmill. Again, it’s about consistent messaging.
2) Check how inclusive you’re being. Unless your facility is an elite training center or something similar, chances are you don’t want to turn away any potential clients. Are your flyers, advertisements, social media postings, and other promotional materials inclusive, with people of all colours, genders, sizes, cultures, and ethnic backgrounds represented? Will an overweight person or a Spanish-speaker or a transgender individual feel alienated? Try to consider your messaging from as many different points of view as possible, asking yourself whether you might be unintentionally shutting anyone out.
3) Pay attention to your grammar. I know this one makes me sound like your ninth-grade English teacher, but it’s important. In this day and age, when so much of a company’s identity depends on the words it strings together on Facebook, Twitter, and Instagram, in emails, and on websites, proper grammar—along with careful spelling and punctuation—is crucial. This is especially the case if your messaging is about achieving excellence, pushing yourself, going over and above, and the like. If you want to keep your credibility, you have to show your own willingness to achieve excellence, to push yourself. Even if your clientele cares more about a good workout than a well-crafted sentence, on some level evidence of carelessness will have an effect.
In the end, it’s about having a solid brand identity and continually working to strengthen that identity. Tweaking small details and taking the time to reflect on the messages you’re conveying can make a big difference.

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Staying Engaged With Customers Wherever They Are

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Building good relationships with your customers is less complicated when they’re right in front of you.  Sharing helpful tips and providing encouragement with a friendly smile are easy ways to build a personal connection with your clients.  What is more challenging is maintaining this connection when they are not in your presence.  Keeping your customers engaged and eager to come back requires a good plan, solid effort and commitment to your relationship.
Be Prolific
The more information you have about your customers, the more opportunities you have to engage them.  Everyone has an email address these days, so make sure that your registration form includes this critical detail.  Email announcements and newsletters are inexpensive to produce, and are a non-intrusive way to let your customers know what’s going on at your facility.  They’re also a great way to build interest from prospective clients – the more you can highlight programs that they want to attend, the more likely they are to become customers.
Be Social
Today, maintaining your facility’s presence on Social Networks (such as Facebook and Twitter) is just as important as having a website.  The key to an ambitious social media strategy is to provide a good incentive for your customers to like and follow you on a regular basis.  A good start is to make a strong Call To Action that gets your customers engaged if they haven’t already done so on their own; for example, running online-only promotions or rewarding social media mentions with Perks.  Not everything has to be as serious as a solicitation – posting regular “casual but relevant” messages of inspiration or humor will keep your customers interested in what you have to say without burning them out.  Finding your voice and the right mix of content for your audience is as much an art as a science, so experiment and find out what your customers want to hear.
Be Mobile
Many of your customers probably have a smartphone in their pocket right now.  If they have an App like MemberMe installed on their phone, you can send them instant Push Notifications about news, offers, and updates about your facility wherever they are.  With MemberMe, you can schedule announcements ahead of time, or send out a quick alert immediately after an opening becomes available.  That simple engagement can be the push they need to register for a session and keep your roster filled.  You should plan for regular updates with tips and advice, star performer recognition, and special offers to keep your customers interested and checking your app regularly.
Be Engaged
Thanks to Email, Social Networking, and Smartphone Apps like MemberMe, maintaining that important relationship with your customers is made easier than ever.  As with any relationship, commitment and dedication is the key.  If you are diligent and work hard to stay engaged with your customers, they will return the favor.

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Realizing Your Website’s Fullest Potential

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Nowadays, having a website for your business isn’t just recommended, it’s essential. It’s also important to ensure that you maximise this resource that you’ve put so much time, money and effort into.
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