Top Gym Management Software
Having dedicated members is every fitness facility’s dream — the ones who come in regularly, several times a week, pushing themselves through a routine that leaves them feeling good about themselves and good about the place where they choose to work out. But what if members become not so much dedicated as compulsive? Is that good for them? And is it good for your facility?
Continue reading “Too Much of a Good Thing”
Back in June, for the third year in a row, Minneapolis-St. Paul, Minnesota, won the American College of Sports Medicine’s number-one ranking for fittest metropolitan area. Last week, Virginia Beach, Virginia, won Facebook’s number-one ranking for the same title. But were these rankings based on the same factors and set to be used for the same purposes? Club Industry took a good look at both claims and explained the differences.
Continue reading “The Fittest Cities-They Are Worth Paying Attention To”
Wristbands that count your steps, clothing that monitors your heartbeat, watches that know when you’re asleep — in a market continually and increasingly flooded with fitness gadgets, it’s useful to keep track of the latest ones and to consider what, if anything, is the role of gyms and fitness centres in relation to them. When your clients have them, how can — and should — you make use of them?
Continue reading “Gadgets in the Gym”
Recently, IHRSA put forth an interesting argument in a blog post on the U.S. Department of Health and Human Services Physical Activity Guidelines website. It called, simply, for individuals to exercise in a way that makes them happy — as opposed to forcing themselves into one workout routine or another just because that routine is convenient or much talked about.
Continue reading “The Power of a Friendly Greeting”
Recently, Colleen Kennedy, the director of membership at The Houstonian Club, wrote a blog about an innovative sales program at her Houston-based fitness facility. They call it The Houstonian Lotto, and Kennedy says that it has been instrumental in increasing both sales and referrals. She also says that it’s a program any club can duplicate — and that it costs little (…)
Continue reading “An Innovative Idea — and the Benefits of Sharing It”
Recently, the fitness concierge at my gym sent me an email to remind me that I still had one free orientation session to use. When I joined last year, I was given two. I used the first one right away but forgot about the second, and I appreciated the reminder, not only because I didn’t want to let such a gift go to waste, but also, embarrassingly, because it had been a while since I’d made it to the gym. I needed that refresher course (…)
Continue reading “Matching Clients with Trainers”
Yesterday was International Workers’ Day, a holiday created to commemorate Chicago’s Haymarket Affair of 1886 and the events leading up to it. The long and short of it is this: in 1867, the federal government passed a law guaranteeing federal employees an eight-hour work day; all Illinois workers were covered by a similar law. But the government failed to enforce its own law, and workers in Illinois were forced to sign waivers of the law as a condition of employment. So, on May 1, 1886, labor leaders organized a protest to demand adherence to the eight-hour rule. It ended badly, a few days later, with riots, police killing protestors, and someone throwing a bomb into the crowd (…)
Continue reading “Workers Need You”
There’s been a lot of talk recently about Rodney Steven II, owner of Genesis Health Clubs in Wichita, Kansas. Steven has been fighting local YMCAs that receive tax-exempt status, arguing that the Ys have an unfair advantage over for-profit health clubs that pay property taxes. Last month, by a 25-14 vote, a bill passed in the Kansas Senate that would exempt for-profit health clubs from paying property taxes. The exemption reportedly applies to health clubs that focus on cardio and strength equipment but not specialty clubs, such as golf courses, spas, and tennis facilities (…)
Continue reading “Health Clubs and Property Taxes”
I have a confession to make. Sometimes, when I’m too lazy to head to the gym but I know I need to exercise, I pull out my mat, look online for a good workout podcast or video, and start trying to get my heart rate up in my living room. I know that, without proper equipment (all right, without any equipment), without an instructor or personal trainer, and without fellow sweaty bodies, I’m not getting quite the level of exercise I need. But often convenience trumps quality.
I’m not alone in this. A friend of mine keeps a stationary bike in her office; another one has an entire weight room in his basement. The fact is that sometimes fitness centres are competing for customers not only with other fitness centres, but also with those customers’ personal spaces (…)
Continue reading “Home Sweet Gym”
To survive in the competitive health and fitness industry, club operators must focus on what differentiates their club from their peers. Did you know that an EZFacility user can customize a rewards program by activating Perkville?
Continue reading “Activate Perkville on EZFacility and Gamify Exercise this Year”