Tag: Health Clubs

Manual recalculation of money

Marketing to Women

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Manual recalculation of money “How are we going to make the women happy in this club?” That’s the question health clubs and similar facilities should be asking themselves says Bridget Brennan, author of the book Why She Buys; founder and CEO of Female Factor, a Chicago-based consulting firm that specializes in marketing to women; and keynote speaker at the 2013 Club Industry Conference and Exposition later this week. According to Brennan, women drive 70 to 80 percent of consumer spending worldwide. If they’re not spending the money themselves, she says, then they’re influencing or vetoing someone else’s decision to spend it. Either way, women tend to spread the word: “[They] are the drivers of word-of-mouth publicity,” Brennan explained to Club Industry.
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Too Much of a Good Thing

Too Much of a Good Thing

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Too Much of a Good ThingHaving dedicated members is every fitness facility’s dream — the ones who come in regularly, several times a week, pushing themselves through a routine that leaves them feeling good about themselves and good about the place where they choose to work out. But what if members become not so much dedicated as compulsive? Is that good for them? And is it good for your facility?
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The Fittest Cities

The Fittest Cities-They Are Worth Paying Attention To

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The Fittest CitiesBack in June, for the third year in a row, Minneapolis-St. Paul, Minnesota, won the American College of Sports Medicine’s number-one ranking for fittest metropolitan area. Last week, Virginia Beach, Virginia, won Facebook’s number-one ranking for the same title. But were these rankings based on the same factors and set to be used for the same purposes? Club Industry took a good look at both claims and explained the differences.
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Gym Gadgets

Gadgets in the Gym

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Gym GadgetsWristbands that count your steps, clothing that monitors your heartbeat, watches that know when you’re asleep — in a market continually and increasingly flooded with fitness gadgets, it’s useful to keep track of the latest ones and to consider what, if anything, is the role of gyms and fitness centres in relation to them. When your clients have them, how can — and should — you make use of them?
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fitness incentives

Matching Clients with Trainers

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fitness incentivesRecently, the fitness concierge at my gym sent me an email to remind me that I still had one free orientation session to use. When I joined last year, I was given two. I used the first one right away but forgot about the second, and I appreciated the reminder, not only because I didn’t want to let such a gift go to waste, but also, embarrassingly, because it had been a while since I’d made it to the gym. I needed that refresher course (…)
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fitness incentives

Workers Need You

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fitness incentivesYesterday was International Workers’ Day, a holiday created to commemorate Chicago’s Haymarket Affair of 1886 and the events leading up to it. The long and short of it is this: in 1867, the federal government passed a law guaranteeing federal employees an eight-hour work day; all Illinois workers were covered by a similar law. But the government failed to enforce its own law, and workers in Illinois were forced to sign waivers of the law as a condition of employment. So, on May 1, 1886, labor leaders organized a protest to demand adherence to the eight-hour rule. It ended badly, a few days later, with riots, police killing protestors, and someone throwing a bomb into the crowd (…)
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Perkville bigger

Activate Perkville on EZFacility and Gamify Exercise this Year

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To survive in the competitive health and fitness industry, club operators must focus on what differentiates their club from their peers. Did you know that an EZFacility user can customize a rewards program by activating Perkville?
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