California Ripped Fitness Plans New Branch in San Jose

« News |

August 14, 2013 – California Ripped Fitness, a low-cost, full-service health club chain based in Lincoln, California, is opening a new location in San Jose this fall. A relative newcomer to the competitive California health club scene, the company signed a 22,000-square-foot lease and aims for an early October launch. Membership pre-sales begin this month.
“We’re looking to come in pretty aggressively and are actively looking for spots in other locations,” Nicholas Trosko, director of operations at California Ripped Fitness, told the Silicon Valley Business Journal. Competitors nearby include City Sports, which is owned by LA Fitness and operates several branches in the area; 24 Hour Fitness, another company with multiple locations near San Jose; Retro Fitness; and Total Woman.
“California Ripped Fitness is entering a highly competitive market,” said Eric Willin, COO of EZFacility, a fitness center management software provider based in Bethpage, New York, “but the company has a sound strategy and could help lift the quality of offerings in the area even higher. Given the population density in and around San Jose, it’s nearly impossible to saturate that market. Opening a location there is a smart move.”
Led by gym-industry veteran Pat Accettura, California Ripped Fitness plans to offer memberships in the $15- to $20 range — with special deals, such as a $1 enrollment fee for premier membership — while also offering many of the amenities found at more costly clubs. The new location, the company’s second, will feature personal training, group classes, tanning, and on-demand digital instructors, along with traditional weight training equipment and exercise machines.