New Health Club for Baby Boomers Only

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September 12, 2013 – A new fitness facility in Fargo, North Dakota caters solely to clients age 50 and up. Welcyon Fitness After 50 offers older gym-goers an opportunity to work out without the intimidation that might attend exercising among younger patrons. Featuring low-impact equipment and a program that pairs each client with a personal trainer and a dietitian, the club aims both to help fit clients maintain healthy habits and to introduce longtime non-exercisers to new habits.
“You go to some workout clubs, you almost feel like you have to be in shape to get in shape,” Bill Rodriquez, a corporate Welcyon spokesman, told the North Dakota online news portal InForum. “We have an alternative to that.”
Emily Wilensky, Marketing Manager of EZFacility, a health club management software provider in Bethpage, NY, said that Welcyon is part of a growing trend. “More and more clubs are recognizing the powerful presence of the over-50 crowd, and are gearing up to better serve that crowd,” she said. “In the years to come, as the baby boomer demand grows stronger and the subsequent generation begins to follow in their footsteps, we will see many more facilities like Welcyon open up.”
Already, baby boomers make up the fastest growing segment of the fitness population. Over the last decade, the number of health club members over the age of 50 has grown exponentially, vastly outnumbering members in other age groups. This is not surprising, given that the baby boomer population comprises the largest demographic in the United States — one in every fifty people in the nation is over the age of 50.
Moreover, the fitness industry seems uniquely positioned to benefit from the resources of the 50-plus population. Janis Cheney, state director for AARP North Dakota, said she is not aware of any other businesses or industries, aside from the housing industry, that specialize in serving the baby boomer generation. Because that generation is invested in the idea of living longer after retirement, she suggested, it is especially focused on remaining healthy for many years.