In-Shape Opens New Flagship Location

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August 29, 2013 – In-Shape Health Clubs recently opened its sixty-fifth — and largest branch — in its hometown of Stockton, CA. The new facility positions itself as the company’s flagship location, with a focus on providing services for entire families, including a “Kids Club” facility and an indoor swimming pool. Other amenities include group exercise studios, a 29-minute workout circuit, a cardio theater, exercise machines, a free-weight room, two racquetball courts, sauna and steam baths, and tanning beds.
“We’re just trying to cover all the… aspects for the community,” Rob Farrens, In-Shape’s executive vice president, told online news outlet Other In-Shape clubs also have top-quality offerings, he said, but not to the caliber, extent, and size of the newest branch. “It is just nice to have a flagship to show Stockton what we’ve been doing, where we’ve been going.”
Begun in 1981, the company has locations throughout northern and central California, and has built itself, in terms of revenue, into one of the largest clubs in the country. Though In-Shape does not disclose its financial data, Club Industry magazine pegs its 2011 revenue at $90 million. At the time, the company operated 47 locations.
“When a company as large and accomplished as In-Shape opens a new flagship location, it’s a significant event,” noted Emily Wilensky, Marketing Manager of EZFacility, a health club management software provider in Bethpage, NY. “For the industry at large, it could be taken as a hopeful sign of continued growth and expansion.”
In-Shape will employ about 40 workers at the new facility, with the aim of attracting 3,000 new club members. The company plans to open five additional new branches in the near future, and to renovate some existing facilities.