Catering to Fitness New Year’s Resolutions

Keep Your Fitness Members Engaged Well Into the New Year

« Blog | Written by Kathryn Dressler | | (0) Comments |

Despite everything that’s been changing in the world—one thing most people still tend to agree on is that the beginning of each new year is “the time” (of all times) for us all to be optimistic, to set new short- and long-term goals, and to commit to improving ourselves and/or our respective circumstances over the course of the new year.

And so, every year, millions of people make fitness resolutions on New Year’s Eve and commit to joining a gym, working out more often, losing weight, and improving overall health.

But with 2022 just a few days away—it’s still a pretty stressful time for all of us, isn’t it? We’re all encouraged to find ways to be optimistic—while also grappling with the realisation that January 2022 means the COVID-19 pandemic has been a global scourge for almost two full years now—and none of us really know what’s going to happen as the Omicron variant continuing to spread worldwide. 

If you run a gym or fitness center, you’re most likely wondering what you can do to help keep your members optimistic, engaged, and motivated to pursue their long-term fitness goals throughout the year—and how you can avoid the dreaded member drop off as peoples’ commitments to their New Year’s resolutions begin to wane during the first few months of the year.

Here are a four retention strategies you can use to reach members before they get to that point:

1. Focus On the Member Experience

Today’s consumers are more empowered than ever, making it that much more important for you to focus on the customer experience you provide.

The member experience begins at the first point of contact with customers, and encompasses all of the touch points throughout the customer journey.

To ensure you’re providing a positive member experience, you need to continuously offer motivation, encouragement, exceptional customer support, and provide an atmosphere and community they can’t find anywhere else.

For more: The Importance of Member Experience, Now More Than Ever

2. Adopt the Hybrid Model

The hybrid model has become the new norm in the fitness industry—and that won’t be changing any time soon.

With the lingering uncertainty around the omicron variant of the coronavirus and the very real potential we may all be faced with another round of forced business closures and stay-at-home-orders, the hybrid gym model continues to makes a lot of sense—for you and your members.

On top of that, demand for hybrid fitness options will only continue to increase as consumers’ have become accustomed to the flexibility it provides.

For more: Hybrid Fitness Ideas for the Holiday Season & Demand for Digital Fitness Options Remains High

3. Host Fitness Challenges & Competitions

Fitness challenges and competitions are a proven way to boost member engagement and retention. They also help generate new leads, encourage referrals and maximise customer loyalty.

When it comes to fitness and workout challenges, the opportunities are limitless. You can choose to structure them any way you’d like, and it’s a great way to keep your online and offline customers engaged by creating a sense of community and rewarding members for participation.

For more: 5 Tips to Consider When Developing A Fitness Challenge

4. Ask How They’re Doing!

The best way to know how your members are doing and feeling is to ask them. Requesting feedback after key touchpoints during the customer journey shows your members you care about their experience and how they’re doing, beyond just securing their initial sign-up.

A general feedback/customer satisfaction survey is a way for you to check in with your members throughout the year to show you still value their input, and are actively looking for ways to continue improving their member experience. That extra point of communication also helps keep them motivated and working toward their fitness goals.

For more: How to Collect Customer Testimonials and Build Trust

Conclusion

As the buzz around New Year’s resolutions begins to fade in the months to come—consider implementing the retention strategies we covered above to keep members optimistic, engaged, and working toward their long-term fitness goals throughout the year.

To learn how EZFacility’s comprehensive software solution can help you manage member communication and tracking with ease, schedule a free personalised product tour.

Benefits of SMS Marketing in 2022

What is SMS Marketing and What Are the Benefits?

« Blog | Written by Kathryn Dressler | | (0) Comments |

Some fitness businesses are going “old school” and reverting back to a much simpler, highly effective, yet often underappreciated marketing tool—the good ole’ text message.

Given the increasingly competitive digital fitness landscape, it makes sense that SMS marketing is making a strong comeback, especially in the fitness industry.

In this blog, we’ll revisit the basics of SMS messaging, talk about why text message marketing is so effective, and discuss some of the key advantages of SMS marketing campaigns to promote your fitness business.

What Is Text Message Marketing?

Text message marketing—also referred to as SMS marketing—is when businesses send text messages to promote their products and services to consumers, provide important updates, and to maintain ongoing communication with their target audience to keep their fitness business top-of-mind. 

Text message marketing has come a long way since the early 2000s, and today it’s one of the most highly effective, and cost effective, marketing methods available.

And although text message marketing and email marketing work similarly—data shows that SMS marketing campaigns consistently outperform its modern-day counterpart, despite its simple and straightforward nature.

Does Text Message Marketing Really Work?

The short answer is—yes. And here’s why.

With the overwhelming majority of people now owning some type of mobile phone, and approximately 85% of mobile phone users having smart phones—everyone’s more connected, and constantly connected, than ever before.

And if you have a phone—which, statistically speaking, you almost certainly do—you know firsthand that a text message is nearly possible to ignore.

Don’t worry—you aren’t the only one who just can’t resist the urge. In fact, 98% of all text messages are opened—and, on top of that, 95% of text messages are read and responded to within 3 minutes of being received. Those are outstanding performance rates by anyone’s standards. 

Benefits of Text Message Marketing

Below are four key advantages of SMS marketing, and how it can help you grow your fitness business.

1. Cost effective

While text message marketing campaigns can sometimes be more expensive than email marketing campaigns (depending on your service provider)—they’re typically less expensive than many paid ad options, especially on popular social media platforms. And because SMS messaging campaigns offer such a high ROI, they’re considered cost-effective. 

2. Attract new customers

You can use text message marketing to attract new members to your fitness facility by offering a free day at the gym, or some free swag if they sign up to receive texts. If you’re currently using a gym management software that offers text message automation, you can easily schedule follow-up texts to be sent to those who didn’t fully complete the online sign up form. 

3. Upsell current customers

It’s often much easier to upsell existing members than it is to attract new ones. Because you want your members to get the most out of your gym, you need to make sure they’re aware of everything your facility has to offer. Use SMS messaging to inform existing customers of the benefits and added value of upgrading their memberships. 

4. Increase conversion rates

The average text message conversion rate is 30%—whereas the average email marketing conversion rate is 3.26%. Even more impressive, text message marketing’s conversion rates rose 102% YoY in 2020.

Conclusion

At a time when so many fitness business owners are still completely consumed trying to transition products and services online, while also redefining their business models to meet changing needs, something we can all learn from the ongoing success of text message marketing is that, sometimes, keeping it simple really is best.

To learn more about how EZFacility’s text message automation makes it easier than ever for business owners to connect with members, grow relationships, increase conversions, and drive sales, schedule a free online demonstration and personalised product tour.

Responsive Design from EZFacility

EZFacility’s New UI Experience Is Here

« Blog | Written by Kathryn Dressler | | (0) Comments |

In case you haven’t already heard the big news—we’re excited to share that we’re rolling out a major user interface (UI) redesign! Featuring a responsive, modern design across devices, EZFacility’s new UI offers an intuitive edge and solution to workflow challenges fitness businesses have been struggling to address since the Coronavirus pandemic upended the industry in 2020. And our latest investment doesn’t end with design—the upgrade also includes a new hosting partnership with Amazon Web Services (AWS), the world’s largest cloud computing provider.

Responding to the Fitness Industry’s Changing Needs

By now, we’ve all seen the extent to which COVID-19 has disrupted the fitness industry—from the physical landscape where people work out to the needs and expectations consumers have regarding how fitness businesses should package and deliver products and services. To address these new challenges, we chose to invest more heavily into technology in order to create an all-in-one, seamless solution that addresses our customers’ unique operational needs.

“Many of our users are on-the-go admins who rely on our software to provide time-saving solutions. The latest interface updates are fully responsive, require fewer clicks to accomplish tasks, and are packaged into a clean, intuitive dashboard. This helps ensure we continue to lead from the front and provide our clients with the tools they need to excel in a new landscape,” says Bryant Strozinsky, President of EZFacility.

What’s in EZFacility’s New UI?

The UI redesign carries over the same functionality users are familiar with while also introducing simplified processes and expanded capabilities. Key benefits of EZFacility’s new user interface include: 

  • Streamlined workflows help you complete daily tasks faster. Plus, training new staff will be easier than ever. 
  • Lightning-fast speeds. Technology upgrades ensure that your software moves as fast as you do and is always available when you need it. 
  • Unlimited storage, thanks to our partnership with Amazon Web Services—the world’s largest cloud computing provider.
  • Responsive design that gives you the best experience on every device. 

To see all the updates, watch a tour of EZFacility’s new UI

Supercharge Your Productivity with Intuitive Design 

EZFacility’s new UI introduces design elements intended to reduce clicks, decrease admin time, and boost productivity. For instance, the convenient slide-out navigation menu allows users to access popular tools when needed and to hide the menu when not in use. Similarly, an editing pane appears whenever you need to make changes to a client profile, membership, or package, providing a consistent experience throughout the software. 

“Consistency makes the software more user-friendly, which means it’s easier for new staff and users to learn,” explained Greg Barra, EZFacility’s Support and Training Manager. “This is great news for managers and admin who can spend less time on software training and more time running their businesses.” 

For instructions on how to use the latest features and functionality, see our collection of user guides for the New EZFacility Experience

Technology Upgrades for Speed and Reliability

The transition to Amazon Web Services prioritizes client data security and increases site speed, with AWS boasting a reliable 99% uptime rate. 

“With built-in, unlimited storage capacity our clients can spend more time building out their operations without worrying about typical associated costs. Moving forward with AWS puts our development team in an excellent position to incorporate cutting-edge tools and integrations like Machine Learning into our software in the future,” adds Michael Vidal, Director of Research and Development at EZFacility.

How to Access Facility’s New UI

All new and current EZFacility clients will have access to the latest interface beginning in 2021. For additional information about our new UI or to schedule a personalized product tour, please request a demo with one of our specialists. 

How to Get More Online Personal Training Clients

Looking to Get More Personal Training Clients? 5 Proven Strategies

« Blog | Written by Kathryn Dressler | | (0) Comments |

Whether you run your own personal training business or work at a fitness facility, the ultimate goal is to build a roster of loyal, engaged clients. The online fitness market is booming, but there are a lot of other fitness businesses and personal trainers vying for the attention of your current and prospective clients.

So, what can you do to break through the noise and stand out?

In this blog, we’ll cover five tried-and-true marketing strategies to help you attract more prospective clients to your personal training business.

1. Leverage social media

Utilising social media is the fastest, cheapest and easiest way for personal trainers to reach their target audiences and potential clients. It also allows fitness businesses to control the narrative by deciding what content to share and when.

Here are five social media marketing tips to keep in mind:

  • If you’re just starting out, it’s best to pick just one or two social media platforms to focus on so you can maximise your marketing efforts.
  • When it comes to social media marketing, consistency is key. To build an engaged following you need to be in constant communication with your followers.
  • Focus on creating and sharing content that’s relevant, of interest, and will resonate with your target audience to keep them coming back to your social media pages for more. Even better—try to identify a niche or a need you can fill.
  • The communication on social media goes both ways, and followers don’t just want to be talked to—they want to be listened to. In addition to sharing regular and compelling content on your pages, make sure you interact with your audience as well.

2. Participate in local events

Most places host health fairs or other fitness-related expos several times throughout the year, creating the perfect targeted marketing opportunity for your personal training business. Setting up a booth at these types of events is a great way to introduce potential clients to your personal brand, and face-to-face conversations give you a greater ability to sell yourself and build relationships.

If you bring free swag to hand out, you’ll likely attract even more people to your booth—and it’s a great opportunity to snap some pictures to post to your social media accounts, too.

3. Highlight customer reviews & testimonials

Did you know that 92% of consumers will hesitate to buy a product if there are no reviews left by customers? And 97% of consumers say the customer reviews they read influence their purchasing decisions?

If you haven’t already done so, it’s time to create a testimonial marketing plan. Your online presence is more important today than it’s ever been, and not only do potential clients want to see what others are saying about your personal brand—they expect it. So much so, that 92% of consumers say they’ll hesitate to buy a product if there are no reviews left by customers.

The great news is—72% of customers say they’ll provide reviews and testimonials simply if a local business asks them to! With the right marketing efforts in place, you can easily beef up your online presence by garnering more online reviews and customer testimonials.

4. Incentivise referrals

Countless statistics show that the majority of us are influenced by what others say—for example, 83% of customers say word of mouth recommendations from friends or family members make them more likely to purchase that product or service, and 41% say they trust a recommendation from someone they know more than a social media recommendation.

Given the power of peer persuasion, rewarding your clients for referring friends to your personal training business is a win-win. Not only will this benefit your business by introducing new potential revenue streams, it will also create a more fun and meaningful member experience.

You can structure a refer-a-friend campaign a number of different ways. A few ideas include offering a discount on personal training services, a free session for a certain number of referrals, or giving away free branded swag.

5. Enhance the member experience

Providing a great member experience is critical to creating a positive association with your personal brand, establishing credibility, and building a robust network of personal training clients. The experience you provide—whether positive or negative—will stay with you and impact your long-term success.

Today’s consumers are more empowered than ever, making it that much more important for you to differentiate your personal training business from competitors, and to consistently deliver an exceptional experience that no one else can.

Conclusion

One silver lining of the pandemic is society’s heightened awareness of the importance of exercise to maintaining total body health. This has created a lot of new opportunities, especially in the digital fitness space, meaning the climate is ripe for personal trainers who are able to effectively utilise marketing efforts to connect, engage and build long-lasting relationships with clients.

To learn how we can help streamline your personal training business so you have more time to connect with potential clients, click here to schedule a free personalised product tour.

Everything You Need to Know About HIIT Training from EZFacility

Guide to HIIT Training in 2021

« Blog | Written by Kathryn Dressler | | (0) Comments |

High intensity interval training—commonly referred to as HIIT—continues to rise in popularity largely due to its effectiveness, flexibility, accessibility, and short time requirements.

Because time is one of the most valuable and irreplaceable resources we have, and people want to get results in the fastest way possible, HIIT is a great workout solution that allows people to achieve maximal health benefits in minimal time. 

What is High Intensity Interval Training?

HIIT is a broad term to describe a form of exercise that’s defined by its workout format—a short burst of high intensity exercise alternated with a recovery period of rest or low intensity exercise.

The fundamental concept of HIIT is pretty basic—you can do anything for 30 seconds, or even a few minutes, right? And, after having a chance to catch your breath, you can do it again.

HIIT sessions typically last between 10-30 minutes. The specific exercises vary, but can include cycling, sprinting, jumping rope or doing jumping jacks.

Examples of a high intensity interval training:

  • Run as fast as you can for one 1 minute, and then walk for two 2 minutes. Repeat the 3-minute cycle five times, for a total of 15 minutes.
  • Cycle as quickly as possible against high resistance for 30 seconds, followed by 1- 2 minutes of cycling at a slow pace with low resistance. Complete as many repetitions as you can in 30 minutes.
  • Do burpees for 40 seconds, followed by 20 seconds of rest. Do squats for 40 seconds, followed by 20 seconds of rest. Run for 40 seconds, followed by 20 seconds of rest. Do jumping jacks for 40 seconds, followed by 20 seconds of rest. Do lunges for 40 seconds, followed by 20 seconds of rest. Repeat this cycle three more times.

What are the health benefits of High Intensity Interval Training?

The beauty of HIIT is that it’s meant to be quick and time efficient. And despite the short duration, HIIT workouts can actually be a more effective way to burn calories and lose body fat (and in less time) than traditional steady-state exercise.

In addition to promoting weight loss, HIIT offers a number of other health benefits, including:

  • Improve heart health
    HIIT can improve health by reducing your heart rate, blood pressure and blood sugar levels. One study found that a group who did HIIT sessions three times a week for 20 minutes a day saw the same benefits to their blood pressure as a group who completed endurance training for four days a week and 30 minutes a day—despite spending half as much time exercising than the endurance training group.
  • Increase VO2 max
    Your VO2 max—also referred to as maximal aerobic capacity, maximal oxygen uptake or maximal oxygen consumption—is a metric to describe your personal cardiorespiratory and aerobic fitness levels. Your VO2 max is the amount of oxygen your body is able to use during exercise. The greater your VO2 max, the better your body is able to use oxygen to generate energy and power—and the better you’ll be at working out and exercising.
  • Boost your metabolism
    A healthy metabolism can help your body rid toxins more effectively, and help you burn calories even after your workout is finished.Some studies have shown that HIIT sessions force your body to use energy from fat as opposed to carbs,promoting more efficient weight loss.
  • Improve mental health
    Countless studies have documented the correlation between exercise and improved mental health, and HIIT is no different. In addition to releasing endorphins, improving sleep, and reducing tension, the authors of a 2019 review suggest that HIIT can provide a range of benefits for people with mental illnesses, including reducing the severity of depression.

Conclusion

HIIT workouts are a time efficient way to burn calories, lose body fat, and improve endurance and stamina—but be prepared, they are intense. One of the best things about HIIT is you can do it anywhere, at any time, and without any equipment.

And because it’s such a broad concept, you can modify your HIIT sessions based on your personal time and space constraints. Just follow the format—short bursts of high intensity exercise, followed by a brief recovery period. Repeat the repetitions until you reach your desired length of workout.

For more fitness, sports and facility management insights, click here to check out our other blogs.

5 Ways to Promote Your Fitness Center with EZFacility

Promoting Your Fitness Center in 5 Easy Steps

« Blog | Written by Kathryn Dressler | | (0) Comments |

While the fitness landscape is always evolving, there’s no doubt the coronavirus crisis accelerated the adoption of the hybrid model and changed the face of the fitness industry forever. And despite ongoing concerns regarding the coronavirus and how it will continue to impact businesses and society at large, the collective interest in health and fitness remains at an all-time high.

With Q4’21 looming just around the corner, now is the perfect time to review your current marketing plan to gauge the success of this year’s marketing campaigns in order to gain a better understanding of strengths and weaknesses, and to identify areas of improvement that you’d like to focus on next year.

And although the negative financial impact of the pandemic has led many fitness businesses to reconsider their marketing budgets, it’s imperative that you continue marketing your fitness center in order to differentiate yourself from competitors, reach and attract new potential customers, and keep current gym members engaged.  

5 Fitness Marketing Ideas for Your Gym

It can be challenging to figure out where to allocate your marketing budget and resources, especially during uncertain times like these. Below, we’ve provided five fitness marketing ideas to help you optimise your digital presence and effectively reach your target audience.

1. Utilise targeted advertising

As of 2021, the number of people using social media is over 3.96 billion worldwide. With the average consumer now spending an unprecedented amount of time online, utilising targeted advertising is one of the most effective ways to reach your target audience. And, fortunately, there are a number of tools at your disposal to make it easier than ever. In addition to being the world’s most widely used social media platform with an active user count close to 2.8 billion, Facebook also offers a comprehensive targeting solution to ensure you’re getting your content in front of the right users. 

2. Invest in digital content marketing

Outbound marketing is the old way of doing business. With more people turning to their digital devices to interact with fitness brands and to search for exercise videos, at-home workout routines, fitness tips and the like, many fitness businesses are shifting their marketing efforts to focus on digital content creation. Considering content marketing can generate over three times as many leads as outbound marketing—and costs approximately 62% less—it’s pretty clear why investing in content marketing makes sense for fitness businesses.

3. Promote your digital offerings

Digital fitness is in, and it doesn’t look like that will be changing anytime soon. Even as social distancing and other mandates are being lifted, many people have come to prefer the flexibility that at-home workouts provide. To remain competitive in today’s digital landscape, you’ll need to invest in digital content creation (as we touched on in #2) and invest the time required to develop strategic marketing campaigns that highlight your digital offerings. 

4. Update your social media marketing strategy

Social media platforms are always evolving to meet the needs of their users, so it’s important to review your social media marketing plan throughout the year to make sure it’s updated to reflect the current environment and trends. Staying up to date on new social marketing tools and features will help you create more effective, tailored marketing campaigns to engage your target audience.

5. Create a seamless experience

The user experience plays a vital role in the online customer journey, and it directly impacts consumer purchase decisions. Today’s consumers are time-sensitive and expect to be able to locate what they need quickly, easily and without interruption. Any delay, glitch or interruption in your online services can cause potential customers to lose interest quickly, or even develop a negative association with your brand.

Conclusion

Let’s face it—the pandemic has changed the fitness industry as we once knew it. And while you may be tempted to cut back on marketing your fitness center during uncertain times, investing in online marketing is an investment in your future success. In today’s increasingly digital world, fitness businesses need to meet potential customers where they are—online.

To learn how EZFacility’s suite of marketing tools can help you attract new potential customers and nurture leads throughout the buying process to grow your fitness center, click here to schedule a free demo today!

Why Fitness Entrepreneurs Need to Talk About Mental Health

Fitness Entrepreneurs and the Importance of Mental Health

« Blog | Written by Kathryn Dressler | | (0) Comments |

Being a fitness entrepreneur can offer a myriad of benefits—it allows you to create a career that aligns with your values, dictate your own schedule, choose who you want to work with, build a network of like-minded individuals, and it gives you control over important business decisions.

But while owning and operating your own company can be extremely rewarding, being the person who’s ultimately responsible for whether your business succeeds or fails is a heavy burden to carry alone, and it can have a significant impact on your mental health. In addition to harming you personally, mental health problems can also negatively impact your business by hindering productivity, impacting relationships, and negatively affecting company culture.

In this blog, we’ll cover some of the common stressors fitness entrepreneurs face during their careers, why it’s so important to start talking more openly about mental health, and how to build a support network.  

Entrepreneurial Stress

Those who choose the entrepreneurial path tend to know they will face stress and pressure throughout their careers, but COVID-19 upended day-to-day life, global industry, and the world as we once knew it. The fitness industry was hit particularly hard, and many brick-and-mortar facilities were forced to close permanently, while others are still scrambling to adapt and survive in the post-pandemic era.

It’s been an especially tumultuous time for most businesses, but even more so for fitness entrepreneurs who must navigate the obstacles and changing landscape largely on their own. The high level of stress that comes with running your own business can have a dramatic impact on your physical mental health—and, if not managed appropriately—can lead to burnout, anxiety, depression, insomnia, and more.

Below are a few examples of common challenges fitness entrepreneurs face:

1. Assuming multiple roles

When you run your own business, it’s oftentimes necessary to take on multiple roles, especially when you’re first starting out. But when you’re doing everything on your own, it’s easy to become overwhelmed, stressed and burnt out. If you have a team of employees, it’s critical to learn how to delegate so you can focus on the high-level priorities.

2. Financial burdens

Financial management is a part of every business, and paying close attention to your finances is key to staying in operation. Staying on top of your finances to ensure you’re in the green can be extremely stressful and time-consuming, so it’s important to establish a process for how you plan to manage the books and as well as how you will tackle financial pressures head-on.    

3. Loneliness

Research shows that many entrepreneurs struggle with mental health issues—and many try to keep it to themselves.

Without a proper support network in place, entrepreneurs who struggle with mental health issues can experience feelings of isolation and loneliness, as well as depression, anxiety and a number of other health issues.

Making Your Mental Health a Priority

Running a business can be overwhelming, but trying to deal with everything on your own can be very detrimental to your physical health and mental health. It’s important to be open and honest with those close to you, and to seek external guidance if you’re struggling with any mental health problems.

In order for your business to be the best it can be, you need to be the best you can be, too—and that means making yourself and your health a top priority.

Responsive Design from EZFacility

EZFacility’s New UI Experience is Here

« Blog | Written by Kathryn Dressler | | (0) Comments |

In case you haven’t already heard the big news—we’re excited to share that we’re rolling out a major user interface (UI) redesign on May 1! Featuring a responsive, modern design across devices, our new UI offers an intuitive edge and solution to workflow challenges fitness businesses have been struggling to address since the pandemic upended the industry as we once knew it. And our latest investment doesn’t end with design—the upgrade also includes a new hosting partnership with Amazon Web Services (AWS).

By now, we’ve all seen the extent to which COVID-19 has disrupted the fitness industry—from the physical landscape where people work out, to the needs and expectations consumers have regarding how fitness businesses should package and deliver products and services. To address these new challenges, we chose to invest more heavily into technology in order to create an all-in-one, seamless solution that addresses our customers’ unique operational needs.

“Many of our users are on-the-go admins who rely on our software to provide time-saving solutions. The latest interface updates are fully responsive, require fewer clicks to accomplish tasks, and are packaged into a clean, intuitive dashboard. This helps ensure we continue to lead from the front and provide our clients with the tools they need to excel in a new landscape,” says Bryant Strozinsky, President of EZFacility.

The UI redesign carries over the same functionality users are familiar with, while also introducing simplified processes and expanded capabilities. Features in the latest update include, but are not limited to: memberships, packages, scheduling, email campaigns, check-in, documents, reports, and settings.

The transition to Amazon Web Services prioritises client data security and increases site speed, with AWS boasting a reliable 99% uptime rate. “With built-in, unlimited storage capacity our clients can spend more time building out their operations without worrying about typical associated costs. Moving forward with AWS puts our development team in an excellent position to incorporate cutting-edge tools and integrations like Machine Learning into our software in the future,” adds Michael Vidal, Director of Research and Development at EZFacility.

As of May 1st, EZFacility will train and onboard all new users to the latest interface. Current clients will have the opportunity to enroll in an Early Access Program through the summer which will allow them to toggle back and forth between the previous and updated dashboards. EZFacility will permanently transition all users to the new interface by May 2022.

For additional information about our new UI launch, or to schedule a personalized product tour, click here.

Get to Know EZFacility Partners

Let’s Get to Know EZFacility’s Partners

« Blog | Written by Emily Duty | | (0) Comments |

A part of what makes EZFacility so great is all the like-minded companies we get to partner up with. When our clients sign up for our EZFacility management software, they also gain access to a ton of other companies. Our partners help our clients with better attracting, managing, and engaging their customers. They also help them with enhancing their overall brand.

If you aren’t familiar with our EZFacility partners, they include 97Display, Authentic8, Brivo Systems, Constellation Payments, Passport Technologies, Perkville, Plastic Printers, QuickBooks, Smartwaiver, Textmunication, Rapid Gun Systems, CoachMePlus, SportsLife X, and Trainingym.

Here is a bit about each of them.

97Display offers website solutions and digital marketing services for health and fitness businesses.

Authentic8 helps protect businesses from all web-borne threats. They also supply specialised RFID cards, keyfobs, stickers, wristbands, and barcodes.

Brivo Systems provides a 24/7 cloud-based access control system. Plus, video surveillance products for physical security.

Simplify and streamline your payment processing with none other than Constellation Payments.

Passport Technologies helps deliver customised and integrated client-access solutions.

Are you thinking of finally creating that loyalty program? Sign up with Perkville. They have a plan to grow your business through loyalty points awarded for check-ins, referrals, birthdays, and more.

Plastic Printers is your go-to for member key cards, POS hardware, ID card printers, and any other printing needs.

QuickBooks provides a streamlined accounting system with financial management and sale tracking.

Now clients can sign waivers digitally (and securely), on their own electronic devices thanks to Smartwaiver.

With Textmunication, build brand recognition and improve engagement, retention, and member loyalty with targeted SMS messages and campaigns.

Rapid Gun Systems is a certified NCR Counterpoint POS reseller and systems integrator.

CoachMePlus is a coaching management software for coaches, trainers, and athletes.

SportsLife X is a social media platform designed for athletes with schedules, scores, standings, and stats. It’s a way for clients to further engage their players.

Trainingym makes sure gyms get their hands on some specialised tools. They have 3-d workout videos, body composition analysis, and satisfaction surveys.

Identity One’s IDlink will revolutionise the way check-ins are done at your place of business by making it completely cardless. To learn more in depth about our list of EZFacility partners, click here. The list is always expanding. That’s because it’s super easy to integrate with existing and future partners. Also- we just love doing it! So, if you are interested in being our partner and believe we could be a good match for you, please contact us to learn more.

Testimonials and EZFacility Customer Success Stories

Testimonials and Success Stories from EZFacility Customers

« Blog | Written by Emily Duty | | (0) Comments |

Combing through a variety of management software programs in search of one that’s both good and trustworthy can sometimes feel a bit overwhelming.

We could give you a list of reasons why to choose us or tell you the many benefits of using EZFacility, but we believe our satisfied clients say it best. So, we’ve created a reviews page filled with multiple customer success stories straight from the source.

Our customers are from different industries including community centers, gyms & health clubs, shooting ranges, sports facilities and universities plus more but their level of contentment is always the same.

Take a peek at what some of them have to say about us:

“Brilliant. The system itself, I cannot fault. The customer service has also been excellent. Any question or queries I’ve had have been fully answered straight away.” – Sam House, Testlands

“EZ takes away lots of front desk scheduling which creates time for the team to spend with members. The backend is full of great reports to aid business decisions and can get instant information at the press of a button.” – Spencer Fanstone, Barn Fitness Club

“We started with another system which was horrendous and not user friendly… A recommendation to EZ Facility has made the clouds disappear and alot easier to use! The back office assistance by staff is second to none…(I’ve made a few mistakes!) which have been fixed no problem” – Southampton Fives

To keep reading more about the benefits of EZFacility and our customer success stories, click here. Or if you’re more of a visual person and would like to watch video reviews instead, you can find a list here.