Some fitness businesses are going “old school” and reverting back to a much simpler, highly effective, yet often underappreciated marketing tool—the good ole’ text message.
Given the increasingly competitive digital fitness landscape, it makes sense that SMS marketing is making a strong comeback, especially in the fitness industry.
In this blog, we’ll revisit the basics of SMS messaging, talk about why text message marketing is so effective, and discuss some of the key advantages of SMS marketing campaigns to promote your fitness business.
Text message marketing—also referred to as SMS marketing—is when businesses send text messages to promote their products and services to consumers, provide important updates, and to maintain ongoing communication with their target audience to keep their fitness business top-of-mind.
Text message marketing has come a long way since the early 2000s, and today it’s one of the most highly effective, and cost effective, marketing methods available.
And although text message marketing and email marketing work similarly—data shows that SMS marketing campaigns consistently outperform its modern-day counterpart, despite its simple and straightforward nature.
The short answer is—yes. And here’s why.
With the overwhelming majority of people now owning some type of mobile phone, and approximately 85% of mobile phone users having smart phones—everyone’s more connected, and constantly connected, than ever before.
And if you have a phone—which, statistically speaking, you almost certainly do—you know firsthand that a text message is nearly possible to ignore.
Don’t worry—you aren’t the only one who just can’t resist the urge. In fact, 98% of all text messages are opened—and, on top of that, 95% of text messages are read and responded to within 3 minutes of being received. Those are outstanding performance rates by anyone’s standards.
Below are four key advantages of SMS marketing, and how it can help you grow your fitness business.
1. Cost effective
While text message marketing campaigns can sometimes be more expensive than email marketing campaigns (depending on your service provider)—they’re typically less expensive than many paid ad options, especially on popular social media platforms. And because SMS messaging campaigns offer such a high ROI, they’re considered cost-effective.
2. Attract new customers
You can use text message marketing to attract new members to your fitness facility by offering a free day at the gym, or some free swag if they sign up to receive texts. If you’re currently using a gym management software that offers text message automation, you can easily schedule follow-up texts to be sent to those who didn’t fully complete the online sign up form.
3. Upsell current customers
It’s often much easier to upsell existing members than it is to attract new ones. Because you want your members to get the most out of your gym, you need to make sure they’re aware of everything your facility has to offer. Use SMS messaging to inform existing customers of the benefits and added value of upgrading their memberships.
4. Increase conversion rates
The average text message conversion rate is 30%—whereas the average email marketing conversion rate is 3.26%. Even more impressive, text message marketing’s conversion rates rose 102% YoY in 2020.
At a time when so many fitness business owners are still completely consumed trying to transition products and services online, while also redefining their business models to meet changing needs, something we can all learn from the ongoing success of text message marketing is that, sometimes, keeping it simple really is best.
To learn more about how EZFacility’s text message automation makes it easier than ever for business owners to connect with members, grow relationships, increase conversions, and drive sales, schedule a free online demonstration and personalised product tour.