We’d like to introduce guest blogger, Aaron Grove, from Share your fit. He reveals one of the most effective marketing tools and how you…our clients…can take advantage of it.
We’d like to introduce guest blogger, Aaron Grove, from Share your fit. He reveals one of the most effective marketing tools and how you…our clients…can take advantage of it. Share your fit is a new referral system for fitness and health clubs and is an innovative way of spreading the word on your business. EZFacility has partnered with Share your fit to provide customers with another means of growing and improving their business. For more information visit http://www.shareyourfit.com/ez/.
By Aaron Grove
A recent poll of businesses showed that half of all health clubs count on referrals for 75% of their business. After all, referrals are the most effective and affordable way of increasing your sales and growing your bottom line. We all know referrals are integral in growing your customer base, but they take work. Most gyms do not have a formal process or system in place for referral generation. In fact, most do not even ask for referrals or they ask incorrectly. When you factor in your current customers and new members into a structured referral system that allows for exponential growth of memberships, it makes for an efficient, effective, and non-invasive way to generate referrals.
Did you know…
- Referral-generated customers are the least expensive, most profitable, AND most loyal source of new business?
- Referral-generated customers also tend to buy quicker, negotiate less, buy larger quantities, and refer more business to you?
Now, most members do not want to “sell out” friends to an invasive sales process, but are willing to send a personalized email with their name attached to a free pass.
Share your fit is a non-invasive landing page branded specifically for your club. This page can be the homepage for your sales desks, the front desk, and even at a kiosk set up in the middle of your gym. As new and current members attend your gym, you offer a small incentive (maybe a week of free personal training) in exchange for them sharing a pass to your gym with family and friends. Members can attach a personalized message as they share what they like about your club, when they workout, or the success they have had with their workout routine/trainer. Everyone who views or receives a pass has the potential to multiply into additional referrals through Share your fit, even if they never make it to your club (in the fitness industry, only 30% of set sales appointments actually show up). Share your fit decreases attrition rates, by helping build a “family atmosphere” in your gym. Members are always more loyal and motivated when they work out among friends.
Share your fit is powered by pickagym.com, an online directory of fitness centres. If a consumer receives a free pass to a gym that they have never heard of, they are able to learn about the gym by viewing video tours, testimonials, and a virtual gallery.
Gyms implementing the Share your fit referral system see an average increase in sales between 10% and 30%. The more it’s used, the more effective it becomes. All leads can be tracked and managed, so that no potential business slips through the cracks. Share your fit features a risk free 60 day money back guarantee. Contact us now to see how our state of the art referral system will be the most efficient and effective generator of new business your gym has ever experienced.