A new athletic complex is coming to Ladera Ranch, California — right next door to a massive storage facility. Michael Schwartz, owner of Smart Stop Self Storage and Strategic Storage Trust, Inc., has received municipal approval to build a $32.6 million athletic center on a plot of land adjacent to his 100,000-square-foot storage facility.
The complex will include a 56,000-square-foot gymnasium with eight basketball and volleyball courts. It will also expand Smart Stop’s operations, with 41,400 square feet of the new building dedicated to storage and 21,000 square feet set aside for Smart Shop’s office headquarters. Built-in features will include cameras on all courts, so that parents or sports scouts can log in remotely to watch games or practices. In addition, plans for the facility include the installation of rooftop solar panels and an architectural design that will stand out in the community.
Schwartz told the Orange County Register that the project fits in with the company’s vision for serving the community. “It’s not a small endeavor, but we really believe in the community,” he said. “The mixed-use financially makes sense. We can build the nicest indoor gymnasium in the U.S., and we need to expand storage space and offices for our growing operations.”
Eric Willin, COO, of EZFacility, a sports facility management software developer in Woodbury, New York, called the move an intriguing experiment. “Community-minded entrepreneurs look for ways to grow their businesses while also serving their localities. There is almost no community in the United States that would not benefit from having an easily accessible athletic center available for use. Situating such a center within an already established business stands to benefit all parties involved.”
Schwartz commented that anyone will be able to rent the athletic center, including the players and club teams of local basketball and volleyball leagues, as well as high school teams.
Author: ezfacility
Planning for Emergencies
My son is eight years old, the age at which curiosity, acquired knowledge, and a total fascination with disaster scenarios come together beautifully and lead to all kinds of thought-provoking (and sometimes horrifying) what-if questions. What if the house blew up just as we were about to step inside of it? What if a tornado ripped through town unexpectedly while summer camp was in session? What if we went to watch a baseball game at Yankee Stadium and an earthquake happened in the first inning?
That last one gave me pause. What if an earthquake did happen during a baseball game? What if you run a sports facility or a recreation complex or, for that matter, a gym, health club, or fitness center and you’re faced with a major emergency? How do you prepare yourself? How do you even begin to think of something as massive, and as potentially devastating, as an earthquake?
Kevin Bryant, a senior facility manager for the Gordon Faber Recreation Complex in Hillsboro, Oregon (which boasts a 3,700-seat baseball stadium, a 7,200-seat football/soccer stadium, and six softball fields) addressed such questions in a recent article for Sports Venue Safety, a supplement to Athletic Business. Bryant has encountered a number of extraordinary situations at his facility: a drunk and belligerent spectator, drug-use by a semi-professional sports team in the locker room, lights going out during a stormy, night-time, high-school football game. None of these are on the scale of an earthquake, but they got him thinking about the importance of being ready should a major emergency occur.
In order to frame out a coherent emergency plan, including an evacuation strategy, Bryant and his team—full-time and part-time staff—engaged in a months-long effort. Starting with the simple plan they already had (and you no doubt have at least a simple one of your own), they called upon the expertise of police and fire first-responders, city staff, and school district personnel. They researched actual emergencies that had happened at other facilities, used virtual reality software, and good, old-fashioned brainstorming to imagine potential situations. At the end of the process, they produced a carefully crafted, solidly tested, emergency and evacuation plan.
Bryant offers some useful advice. The first step, he says, was getting practical training for all full-time staff so that, at the very least, everyone knows how to administer basic first-aid and everyone has some AED and CPR training. Whether you run a sports facility or a gym or health club, you’ve probably prepared key staff members for simple emergencies in similar ways. But it’s worth asking yourself whether you’ve trained enough staff and whether new employees need training. Do you have a plan for yearly refresher sessions?
After training, Bryant and his team made a list of the exact types of emergencies they might encounter at their facility and then researched preferred ways of dealing with those emergencies. They looked into bomb threats, critical operations shutdowns, fires in and outside the stadium, extreme weather situations (including, yes, earthquakes), medical emergencies, and even nuclear fallout. They outlined, among other things, what the immediate reaction to each type of emergency would be, who would be responsible for what, and how the city and first-responders would be involved. The take-away here is that different kinds of disasters require different kinds of responses. At your facility, you must have a specific plan for each kind, and all the players must be clear on their roles.
Once you’ve got your written plan, you need to start another round of training—this time stepping through the actual plan as if an emergency had occurred. Bryant’s staff went through a fire drill. On a day when there was no event, they pulled the fire-alarm, role-played responses, and then discussed how it all went. The exercise revealed the importance of communication in the midst of chaos, noise, and stress, and showed Bryant that, while a written plan is crucial, realistic training is the only way to get all players on board with how to manage an actual situation.
Another great thing about eight-year-olds is that they’re convinced they can overcome any disaster scenario they might have to face; when my son explains how he’s going to deal with the tornado-at-summer-camp, or any other similar situation, he always describes his own deeds of daring and his phenomenal, heroic triumphs. I love his confidence and optimism, but I always try to remind him that he has a good chance of succeeding as long as he has a carefully thought-through plan.
EZFacility Updates EZleagues Scheduling Wizard
Woodbury, NY (August 9, 2014) – EZFacility, an industry leader in sports management software, today announced an update to its EZLeagues Scheduling Wizard software. The update enhances and refines the Scheduling Wizard’s capabilities, making it even simpler than before to create a league or tournament schedule. The upgrade focuses on improving functionality and adding a fluid interface.
With more clear and concise content, users will find scheduling a league to be even quicker and more precise than ever before. Within the update is a brand new feature added to the Scheduling Wizard, Auto-Save. The addition of the Auto-Save feature gives EZFacility’s clients, for the first time ever, the ability to save their scheduling progress as they work, and the option to return to it at a later time.
“Our main goal has always been to create a software program that can be easily operated. This upgrade brings us one step closer to accomplishing that goal.” said Michael Vidal, Product Owner at EZFacility. “The groundwork has been laid, now we are looking to build upon it.”
EZFacility’s EZLeagues Scheduling Wizard is an ideal service for business owners who are running leagues and/or tournaments with small or large groups of people.
Planning for Wear and Tear
It’s a sad fact of life—any highly trafficked building, sports clubs, gyms, health clubs, and fitness centres undergo a great deal of wear and tear in a short period of time. Cracks and chips in the tiles, dings and scratches on countertop edges, tears in the mats, streaks on the floors, and marks on the finish of doors are inevitable, and they happen much sooner after construction or renovation than you would expect or like. But there are some steps you can take to prevent damage and keep your facility looking, well, maybe not brand new, but at least younger than it really is.
1) Expect and plan for deterioration. Certain features of your facility will age faster than others, like the tiles, countertop edges, mats, and other things listed above. Toilet seats, showerheads, the pads on workout benches and machines, handgrips—these and other frequently used things are items you can expect to show wear and tear. And if you can expect it, then you can make plans to guard against it. Take efforts to predict which areas will suffer the worst by identifying high-impact spaces and observing changes in those spaces over time. Note how long it takes for items to begin showing damage and document the timeframe—along with repair and replacement costs—so that down the road you’ll know when you need to take action and begin purchasing new items.
2) Design your operating and capital budget to accommodate refurbishing on a regular schedule. Your annual operating budget should include room for small improvements and repairs, and you can use your budget to step up into larger capital remodeling projects. Like dining venues that use a 7- to 10-year agenda for overhauling their spaces, fitness and sports facilities should plan for regularly scheduled updates within relatively small timeframes. They should also consider renovations that will need to occur in longer timeframes, and plans for such renovations should be updated annually. The goal is to ensure that the look and function of your spaces will still be relevant in 15 years, 20 years, and beyond.
3) One thing you probably already can’t do without (and if you are doing without it, you should stop everything and get one set up immediately) is a personal service reference guide. This is a notated list of professionals who installed elements of your facility and designed its features. The myriad small details that go into putting a space together can get lost over time, and if you begin refurbishing a space, you might find information about those details crucial to your project. You’ll need to have at your fingertips the names of the engineers, subcontractors, carpenters, and electricians whose work went into creating the original space. When little things start to go wrong—breakers begin to trip, remote controls no longer work—this reference guide will be priceless. Include everything you can think of, down to the names of the carpet and tile suppliers. You’ll be really glad you did.
4) Another key strategy is developing a vigorous cleaning routine. Imagine your mother there everyday, asking whether you’ve cleared your dishes and put your things away, and then multiply that by a thousand. In any building, and especially a high-use facility, it’s the accumulated grime and grit that can lead to premature aging. Don’t rely only on standard custodial care; in a health club or sports facility, you need specialized housekeeping of particular areas. And you need it daily. Also consider the cleaning that can be outsourced to specialists: power-washing entryways, keeping windows sparkly, scrubbing tile and grout.
If you’re still in the planning stages, waiting for your facility to be built or renovated, there are other steps you can take too: choose materials made for high-impact use, select finishes that will be easy to clean, note warranties and product limitations. The main point is this: From the very beginning, you want to imagine how your facility should look thirty years from now; then work to make sure that it looks that way. And if there’s some wear and tear that’s unavoidable, consider that a sign that your facility is well-used and well-loved, and be glad.
Major Overhaul of University of Colorado-Boulder Rec Center
A three-year plan to renovate the student recreation center at the University of Colorado-Boulder is starting to bear fruit, with a new pool now on campus and new tennis courts slated to be operational at the end of July. The pool has been a focal point of the project, as it is uniquely shaped to resemble a charging buffalo, the university’s mascot.
In April 2011, more than 70 percent of students at the university voted to increase student fees in support of a $63.5 million recreation center overhaul. In addition to the pool and tennis courts, the overhaul has resulted in a strength and conditioning space double its original size, a much larger group exercise and fitness studio, a new ice rink, a refurbishing of existing gym spaces, a new climbing gym and bouldering wall, and a renovation of locker rooms, lobbies, and meeting spaces.
“Like many other universities, the University of Colorado at Boulder has recognized the need for a top-notch exercise facility,” said Eric Willin, COO of EZFacility, a fitness center management software developer in Woodbury, New York. “Prospective students weigh exercise facilities carefully when they’re comparing universities and deciding which one to attend. If a school lacks decent space with high-quality equipment and an array of classes and other offerings, prospectives go elsewhere. Also, as demonstrated by the buffalo-shaped pool, a school’s rec center is a mark of pride — it’s a center for school spirit.”
Annie Mulvaney, assistant director of marketing and external relations for Colorado’s recreation service, told the university’s newspaper, the Boulder Daily Camera, that the recreation center received some criticism for spending extra money on an elaborately shaped pool that, being outdoors, will be open for only a short time each year. But she noted that it’s a feature students have supported heartily.
YogaWorks Acquired by Private Equity Firm
YogaWorks, a Los Angeles-based company that operates 29 studios in California and New York, was sold to the Boston-based private equity firm Great Hill Partners earlier this month.
The yoga studio’s parent firm, Highland Capital Partners, sold the company for about $45 million, according to the Wall Street Journal. In addition to studio-based classes, YogaWorks produces online courses and videos through MyYogaWorks and has an established teacher-training progam.
“The popularity of yoga is on the rise and has been for years,” says Eric Willin, COO of EZFacility, a fitness facility management software developer in Woodbury, New York. “Investing in a yoga studio is simply a good business decision, especially if the studio is an established brand with the potential to thrive in new markets.”
Great Hill Partners has more than $3 billion under management. A spokesperson for the firm told the Wall Street Journal that YogaWorks was an appealing acquisition because of its robust brand recognition. Also, Great Hill’s research reportedly has shown that yoga class attendance is increasing at a rate of more than 10 percent per year.
Weight Watchers Enters the Fitness Business
Weight Watchers International, Inc., the largest weight-management company in the world, recently combined its famous nutrition and diet programs with a remote fitness component. The company acquired Wello, an app that provides exercisers with online workouts and live classes.
“I’m impressed with Wello’s talent, their technology, and their platform to deliver personalized services,” Dan Crow, Weight Watchers chief technology officer, said in a statement. “We look forward to combining our technology and innovation capabilities to better meet the needs of today’s consumer.”
Eric Willin, COO, of EZFacility, a fitness facility management software developer, noted the growing presence of digital services in the fitness industry. “Every day, we’re seeing more and more businesses take advantage of technology to enhance exercise, increase options available to consumers, and expand their own offerings. Gyms, health clubs, and fitness centres have been at the forefront of this trend; it’s interesting to see a company like Weight Watchers taking part.”
Wello works much like the ride-sharing services that connect drivers with passengers, such as Lyft and Uber. In this case, the app makes use of browsers and webcams to connect trainers with people looking to get fit. Such digital systems offer the ability to scale quickly, providing a particular advantage to companies that use technology to provide health-management functions.
Weight Watchers is a Fortune 500 company that reported revenues of $1.72 billion for 2013.
You'll be Green with Savings & Sustainability
Ah, summer. I love winter’s snow, I’m a sucker for the gardens of spring, and fall contains what will always be my favorite holiday (Halloween, of course), but for me summer is hands-down the best season of all. I love the salad-eating, outdoor-exercising, blazing hot energy of it all—the swimming, the relaxation, the air-conditioning.
I know that last item is problematic, and it’s part of a much larger issue. Air-conditioning creates a huge carbon footprint, and if employed without regard to sustainability and energy conservation, it can contribute devastatingly to environmental destruction. However, from a fitness or sports facility perspective, it’s indispensable. Yet, it’s not just summertime air-conditioning that creates challenges. Lighting, energy consumption, heating, material waste—all of these issues affect how you run your facility year-round, how much money you save or spend, and your impact on the environment.
One way to tackle all of these issues at once is to push your facility to achieve LEED certification. Being LEED—or Leadership in Energy and Environmental Design—certified means meeting certain standards in energy savings, water efficiency, indoor environmental quality, and CO2 emissions reduction. The cost of designing and constructing a building that meets such standards is high, as is the cost of improving existing buildings. Maintaining LEED-certified facilities also carries costs. But in the end, the savings associated with LEED-certification, financial and otherwise, make it more than worthwhile. So how do you go about achieving it?
First, adopt a “going green” mindset. Demonstrate your facility’s commitment to creating an environmentally sound space by getting all employees on-board with the notion. It’s crucial that your management team understands the specific goals and considers LEED-related issues in all decision-making processes; if you have a stated company mission and can make LEED-compliance part of it, all the better. Equally important is that your sales team recognizes the power of LEED as a lever for selling your brand. Potential members and customers will appreciate the knowledge that joining your club or attending your practice facility or venue helps minimize environmental impact, and in a competitive market, such a factor can be a crucial selling-point.
Next, to cover the considerable costs of building a new LEED building or bringing an existing one up to speed, consider gaining sponsorship or embarking on a partnership. Local waste companies looking to promote their recycling programs, cleaning companies that market green products, municipal agencies launching new fitness agendas, and businesses with specific, health-related objectives—these are just a few categories from which to seek out sponsors or partners. To find one that’s right for you, you’ll need to do some research, identify the needs and wants of potential partners, and design proposals that meet those needs and wants. Any proposal you come up with should detail how the image, mission, values, and/or green initiatives of the sponsor or partner align with those of your organization and highlight the value of the alignment.
Finally, think both big and small. Reconfiguring your facility to meet LEED standards is thinking big, and it’s a crucial step that involves a good deal of research, commitment, and investment. You also want to make simple changes that might be tiny in and of themselves, yet, add up to a big change, contributing to an environmentally sound approach to running your facility. Install recycling containers next to trash cans. Replace old drinking fountains with newer ones that allow for bottle refills. Consider ways you might be able to buy locally, stocking your juice bar with fruit from nearby farms and getting supplies from companies in your city or neighborhood. Offer discounts at your café for customers who bring their own drinking containers. Tie messages about personal health into ones about the health of the planet. Every little effort makes a difference, and will help make your facility a leader—year-round—in the sustainability movement.
Improve Your Community, Gain New Members
Earlier this month, the American College of Sports Medicine released its annual American Fitness Index, ranking the fittest cities in America (congrats to the top three: Washington, D.C.; Minneapolis, MN; and Portland, OR). Boston, a city that prides itself on spiritedness and strength, celebrated to find itself in the top ten. Pulling in at number nine, Boston got points for its high number of farmers’ markets per capita, its high percentage of people using public transportation, biking or walking to work, and its high number of playgrounds per capita. Yet one of the areas in which the city ranked lowest was in access to exercise.
That’s about to change. In May, the Executive Director of Boston’s Public Health Commission, Barbara Ferrer, announced the Boston Parks Summer Fitness Series, a three-month program offering free exercise classes in 18 parks throughout the city. Classes will include, among others, salsa dancing, yoga, tai chi, Zumba, and Zumba Gold.
When a community becomes more aware of healthy living and the role of exercise in improving health and making a brighter future, everyone benefits—including gyms, health clubs, fitness centres, and the like. It’s almost like free advertising for the services you sell. After three months of regularly using a similar service, some people are bound to come seeking your services when the program ends. I guarantee that some facilities in and around Boston will be signing up new members come the end of August.
Chances are, your city is offering something similar. Free, municipally-run, summer exercise programs have become something of a trend in the past five years or so. That trend will only continue to grow. But why wait for your city to do the work? Why compete with your city? Why not become an entity helping your community to get fitter—while introducing the community to the benefits and wonders of your particular facility? You don’t want the summer to end and new exercise enthusiasts going to the gym down the road. You want them coming to yours. Offering a free summer program yourself is a good way to get them to do so.
Of course, as with anything, you have to weigh the benefits with the costs. Still, even a limited program—say, one free yoga class or one free Zumba class per week throughout the summer—will bring new potential members into your club. Once they’re in there, they’ll see what else you have to offer. You’ll be helping the community get fitter, and they’ll be walking out the door with memberships. It’s a win-win opportunity. And who knows, maybe next year, your own city will end up in the American Fitness Index top ten.
Ohio Hospital in Deal to Take Over Fitness Center
In a move toward expanding its services, Pomerene Hospital in Millersburg, Ohio, is finalizing a deal to take over a local fitness center. The deal, still in the works, will give the hospital management over Kinetics Fitness for Life, which offers exercise equipment, studio classes, cardio programs, and wellness sessions to nearly 500 members.
According to the newspaper The Daily Record, Pomerene’s chief financial officer, Jason Justus, said during a recent hospital board meeting that managing and running the fitness center would allow the hospital to align its services with reform in the health industry, emphasizing wellness and preventative care. “With the recent passing of the ACA [Affordable Care Act] health reform, one of the changes has been extending care beyond the actual four walls of the hospital,” Justus said. “That’s the natural evolution in wellness, and this step will help us model that change.”
Eric Willin, COO of EZFacility, a fitness center management software developer in Woodbury, New York, said the move promised to be advantageous for all parties involved. “We have seen more and more gyms, health clubs, fitness centres, and sports facilities partnering with other kinds of institutions and businesses to deliver wellness to communities. Pomerene Hospital’s decision to manage Kinetics Fitness for Life could help bring prevention to the forefront of people’s attention, and it will be exciting to see how this partnership develops.”
The owner of Kinetics, Staush Cass, reportedly approached the hospital, saying he was seeking a community collaborator. Cass said in a statement issued by the hospital that he believes the transition will benefit the center’s current members as well as the wider community. As the agreement is still under negotiation, no decisions have yet been made regarding the details of running Kinetics, according to a the statement.