Tag: Sales & Marketing

Wearable Tech

Be Indispensable To Wearable Technology Users

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Be Indispensable To Wearable Technology Users This fall, my gym buddy acquired wearable technology. You know the drill: a sleek-looking wristband; an endless stream of personal fitness data collected, analyzed, advertised on social media; a self-regulated, continuously fine-tuned fitness plan based on the constant feedback. All well and good, but suddenly I found myself going to the gym on my own a lot more. With a sort of built-in trainer and a shift in fitness goals (now, instead of running for thirty minutes on the treadmill, she aimed to take 10,000 steps per day) my friend seemed not to need the gym so much any more — at first.
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Solution

Become the Solution

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Become the Solution You struggle with retaining members and signing up new clients. How could you not? With the proliferation of low-cost health clubs, wearable technology, home video exercise plans, and YouTube workout videos that go viral within hours, traditional fitness facilities face enormous challenges these days — and experts tell us we’re only at the beginning of what will be a sea change in the way the fitness industry operates. In this blog space there’s been a lot of talk about facing the challenges by building communities; investing in trainers, staff, and other human resources; and incorporating technology. Here’s another approach to consider: becoming the solution.
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Manual recalculation of money

Marketing to Women

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Manual recalculation of money “How are we going to make the women happy in this club?” That’s the question health clubs and similar facilities should be asking themselves says Bridget Brennan, author of the book Why She Buys; founder and CEO of Female Factor, a Chicago-based consulting firm that specializes in marketing to women; and keynote speaker at the 2013 Club Industry Conference and Exposition later this week. According to Brennan, women drive 70 to 80 percent of consumer spending worldwide. If they’re not spending the money themselves, she says, then they’re influencing or vetoing someone else’s decision to spend it. Either way, women tend to spread the word: “[They] are the drivers of word-of-mouth publicity,” Brennan explained to Club Industry.
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Increase your sales and client retention by using F.A.B.

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Here at EZFacility, we frequently speak with businesses that struggle to increase revenue and clients. In many scenarios, one big problem is a failure to adequately communicate the services they offer to their clients and prospects.
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Making the Most of Your Second Highest Revenue Generator

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Typically, the highest revenue generator for a gym is memberships. The second highest revenue generator is personal training and it’s essential that you do everything you can to ensure that it is well taken care of.
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How to Turn Leads Into Customers

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One of the greatest qualities of successful business owners is knowing how to turn leads into customers. Characteristics like dedication, perseverance, and drive that apply to a star in sports can also be utilised for growing your business, and are necessary in order to build your customer base.
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