Category: Blog

Reality Television and You

Reality Television and You

« Blog | Written by ezfacility | | (0) Comments |

Reality Television and YouWe live in interesting times. The convergence of reality television with the national obesity crisis and a new level of health obsession has created opportunities for the fitness industry that never existed before. Last month, CBS’s Undercover Boss featured the CEO and founder of New-Jersey based Retro Fitness; last year, the CEO of Modell’s sporting goods shop appeared on the show. Now, a new season of Extreme Makeover: Weight Loss Edition is starting up on ABC, and exercise technology company NuStep has a product in the limelight.
Continue reading “Reality Television and You” →

Want to Retain Your Clients? Motivate Them

Want to Retain Your Clients? Motivate Them

« Blog | Written by ezfacility | | (0) Comments |

Want to Retain Your Clients? Motivate ThemBack in the fall, when I joined my current gym, I signed up for a free training session. The trainer I was assigned, Cliff, was friendly, knowledgeable, kind, and encouraging. I met with him twice. I felt I could learn a lot from him — if nothing else, I found him motivating, and I knew I needed motivation — so I intended to meet with him again, but, somehow, I didn’t manage to. (As I’ve confessed before in this space, my gym-going became — I don’t want to say a complete fantasy, but it certainly didn’t happen too often.)
Continue reading “Want to Retain Your Clients? Motivate Them” →

Keep Your Content Viral

Keep Your Content Viral

« Blog | Written by ezfacility | | (0) Comments |

Keep Your Content ViralA couple weeks ago, Forbes ran an interesting article about getting online content noticed. “Want to make your content go viral?” the article asked. “Take a lesson,” it advised, “from”—and here’s the interesting part—“the fitness industry.”
The article noted that, while there is a lot of miracle-diet and exercise-fad gimmickry out there, the fitness industry offers up some genuinely rich and helpful Internet content, including workout videos, guidelines for better ways to work out, and tips for metabolism-boosting diets. In order to get the good information noticed, the article says, new types of fitness experts have emerged: “individuals who exist across the online and physical worlds and operate as equal parts trainer, writer, and social media guru.”
Continue reading “Keep Your Content Viral” →

fitness incentives

An Innovative Idea — and the Benefits of Sharing It

« Blog | Written by ezfacility | | (0) Comments |

fitness incentivesRecently, Colleen Kennedy, the director of membership at The Houstonian Club, wrote a blog about an innovative sales program at her Houston-based fitness facility. They call it The Houstonian Lotto, and Kennedy says that it has been instrumental in increasing both sales and referrals. She also says that it’s a program any club can duplicate — and that it costs little (…)
Continue reading “An Innovative Idea — and the Benefits of Sharing It” →

fitness incentives

Matching Clients with Trainers

« Blog | Written by ezfacility | | (0) Comments |

fitness incentivesRecently, the fitness concierge at my gym sent me an email to remind me that I still had one free orientation session to use. When I joined last year, I was given two. I used the first one right away but forgot about the second, and I appreciated the reminder, not only because I didn’t want to let such a gift go to waste, but also, embarrassingly, because it had been a while since I’d made it to the gym. I needed that refresher course (…)
Continue reading “Matching Clients with Trainers” →

fitness incentives

Don’t Let the Lovely Weather Get You Down

« Blog | Written by ezfacility | | (0) Comments |

fitness incentivesAfter a debilitating hurricane in the fall and a seemingly endless winter, spring finally has arrived in New York City. The trees poking up from the sidewalk have fully let their green hair down; Central Park is overflowing with tulips, bluebells, pansies, and forsythia; and exercisers are out in droves. Yes, all those people who spent the long, inhospitable months of fall and winter in the gym are now donning their jogging shoes and mounting their bicycles. They want to feel the warmth of the sun as they work out. They want fresh air.
Continue reading “Don’t Let the Lovely Weather Get You Down” →

fitness incentives

What Mothers Really Want

« Blog | Written by ezfacility | | (0) Comments |

fitness incentivesMother’s Day is a holiday that always makes me cringe a little bit (and not just because I’ve usually forgotten to send a card to my mom). What I don’t like about it is that it encourages showering mothers with gifts we really, truth be told, don’t need. Flowers, chocolates, breakfast in bed? No. What every mother I know truly needs, more than anything else, is time — and, in particular, time to work out.
Continue reading “What Mothers Really Want” →

fitness incentives

Workers Need You

« Blog | Written by ezfacility | | (0) Comments |

fitness incentivesYesterday was International Workers’ Day, a holiday created to commemorate Chicago’s Haymarket Affair of 1886 and the events leading up to it. The long and short of it is this: in 1867, the federal government passed a law guaranteeing federal employees an eight-hour work day; all Illinois workers were covered by a similar law. But the government failed to enforce its own law, and workers in Illinois were forced to sign waivers of the law as a condition of employment. So, on May 1, 1886, labor leaders organized a protest to demand adherence to the eight-hour rule. It ended badly, a few days later, with riots, police killing protestors, and someone throwing a bomb into the crowd (…)
Continue reading “Workers Need You” →

fitness incentives

Outdoor Fitness Classes

« Blog | Written by ezfacility | | (0) Comments |

fitness incentives One thing I love about summer in New York City is the outdoor yoga classes everywhere. When the weather gets warm, in every small patch of green you can find, there’s a yoga studio or fitness facility or health advocacy group that has set up shop in the great outdoors, and you can breathe deeply (though maybe you don’t want to breathe too deeply) while the everyday noise and pollution and excitement and chaos swirl all around you. And it’s not just yoga, and not just in New York: Outdoor fitness classes are a trend all around the country (…)
Continue reading “Outdoor Fitness Classes” →

fitness incentives

When the Boss Does the Dirty Work

« Blog | Written by ezfacility | | (0) Comments |

fitness incentivesDid you hear about Eric Casaburi? He’s the CEO and founder of New Jersey-based Retro Fitness, and on Friday night he appeared on CBS’s Emmy award-winning reality TV show, Undercover Boss. The show features senior executives working undercover in their own companies to investigate on-the-ground operations in their firms.
In the episode, Casaburi poses as Barry Goshe, an employee being trailed by a film crew because he’s trying to land a spot on a game show. Casaburi grew a beard, dyed it for the role, and donned a wig. He also wore padding under his shirt so he wouldn’t look suspiciously in shape (…)
Continue reading “When the Boss Does the Dirty Work” →