Whether you’re looking to spread the word about your fitness club’s grand opening (or a new product or service offering), add additional streams of revenue, increase your social media presence, or build brand awareness, fitness events are a fun way gym owners can promote their facility and any summer promotions they may be offering.
Why Host Fitness Events?
As a fitness club owner, strategically incorporating multiple revenue streams is the best way to create a solid foundation for financial success. Fitness events also help build a sense of community, which will keep current members engaged while also attracting new ones. Additionally, posting about your upcoming event on social media will help generate brand awareness and build your online presence.
When deciding which event ideas are the best fit for you, be sure to consider your target audience, goals, and budget to ensure you’re hosting events that your current members will love to keep them engaged, while also attracting new potential members.
Looking for some creative event ideas for the summer? Start here.
Socials give your members and potential members a chance to connect and interact with each other, with the primary goal being to nurture bonds and build a sense of community. Socials create a space for connections so your local community can grow in and outside of your fitness club. Types of social events can include a special after-hours personal training session for a select group, a non-alcoholic night out, or a healthy eating event.
2. Pop-up fitness class
A pop-up fitness class gives gym owners a way to generate buzz in a new location or with a new class offering. These types of events can attract a new demographic, spread awareness in previously untapped locations and generate more brand awareness. Consider using parks or other public spaces by arranging partnerships with local businesses.
3. One-off free fitness class
If you’re getting ready to launch a new fitness class or just hired a new instructor, consider offering a one-off free fitness class event. It’s a great way to give potential members an experience with your gym before they commit to a membership. You can invite influencers from the local community to your launch event to generate more buzz around your new class or fitness instructor.
4. Workout challenges
Workout challenges are a fun way to keep members engaged and working toward their fitness goals. They help your members set challenging yet realistic goals within a time specified timeframe—and when participants start to see the physical results, they’ll also start to associate your fitness club with success and be more motivated to keep coming back. Workout challenges are also a great way for gym owners to generate new leads, increase referrals, and assist in building long term relationships with clients and the local community.
5. Health and fitness retreats
Health and fitness retreats are growing sectors. They do require more planning and monetary investment, but they can generate a steady stream of income for gym owners. Yoga retreats, mindfulness breaks, and weekends away give your members the opportunity to connect with your fitness club on a personal level and elevate the brand. Fitness retreats can target current gym members and non-members, and can be held at locations all over the world.
Whether you’re looking to create a buzz around a launch, generate additional revenue streams, or build brand awareness—the possibilities are endless when planning fun summer fitness events! With a thorough understanding of your target audience, goals, and budget, you can create a fitness event that your current gym members love, while also attracting new members and building stronger relationships within your local community.