New Realty TV Show for Failing Gyms

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October 4, 2013 – This fall, Spike TV will start production on a new show geared toward the fitness industry. Gym Rescue, a reality television series created to help document and fix the problems of failing gyms, will feature former Ultimate Fighting Championship winner and owner of Xtreme Couture, Randy Couture. Couture will locate struggling gyms, assess their core problems, and design solutions aimed at making them successful.
“Gyms [for the show] can be of any type: fighting or fitness, climbing, gymnastics or yoga,” Scott Hiller, the casting producer working with the show, told The problems [can be] of any kind and combination too, such as failing marketing strategies, equipment in disrepair, staffing issues, poor management.”
Emily Wilensky, Marketing Manager, of EZFacility, a gym management software developer in Bethpage, New York, said the show will highlight the challenges of running a successful gym and may help gym owners around the country figure out how to turn around their own businesses. “As with any business, gym ownership and management is a challenge,” she said. “A national television show that presents the difficulties in a dramatic format and demonstrates how to analyze the problems that lead to failure, and how to fix them before failure happens, could be hugely valuable to the industry.”
Initially, Spike TV is looking for facilities in Colorado and Minneapolis and in and around Philadelphia, New York City, and New Jersey. However, Hiller stressed, the gyms featured will not be limited to those areas. Gyms owners interested in appearing on the show should contact Spike TV directly or via Facebook.