Club One Relaunches as Active Sports Clubs

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January 6, 2014 – Fitness industry veterans Jill Kinney and Bill McBride opened a new club at the start of 2014, rebranding the former Club One Petaluma (CA) as Active Sports Clubs. The facility will be managed by Clubsource Development Partners LLC, founded by Kinney in 2006; she serves as the company’s chairperson, and McBride is its president and CEO.
“I made the decision to launch this new company and brand because I felt it was the next step towards delivering my vision,” Kinney told the online magazine Club Industry. Her company, Clubsource, is a development business that specializes in private community centres that provide a for-profit, contemporary alternative to financially strapped neighborhoods. “I truly see our role as one of serving the community, not just the members,” she said. “To take that to the next level, it required that we disengage from the Club One brand.”
Part of the new club’s focus will be to introduce products and services to the Petaluma area, McBride explained. The club will feature a farm-to-table organic café, small group fitness programs, and a series of workshops centered around personal improvement. It also will include a weight loss program that pairs members with personal health coaches.
“Active Sports Clubs promises to establish a unique and interesting facility model,” says Eric Willin, COO, of EZFacility, a fitness center management software developer in Woodbury, NY. “It is entering into a competitive market, but with industry veterans at the helm, it looks poised to succeed.”
The company may add more clubs in 2014, but for now it will focus on its main site while exploring options for expanding.