Blue Goji Announces New Video Game Accessories for Exercise Machines

« News |

July 31, 2013 – Kai and Charles Huang, co-inventors of the popular video game Guitar Hero, recently announced a new package of games they will launch this year as fitness accessories. The games, designed for enhancing and rewarding exercise, will track physical activity while users play on mobile devices.
“The objective,” said Kai Huang, CEO of Blue Goji, the company created in 2011 to launch the workout games, “is to make [the games] so fun that you want to come back, and you want to play them, and fitness becomes a byproduct.” The games, Huang said, will be more immersive and habit-forming than other workout distractions.
An article about Blue Goji in the online tech news outlet All Things, D reported that the current prototypes for the company’s game accessories include a small activity tracker that can be clipped onto clothing, a game controller consisting of two black bands with buttons, and two lightweight batons. For bikes and ellipticals, the controller bands strap onto the machines’ built-in handles, but the batons can be used in conjunction with the bands, so that exercisers can reach all buttons without holding on to the treadmill. Both the tracker and the bands communicate wirelessly with mobile devices via Bluetooth.
Although Blue Goji has not yet named a price point, its first bundle of games is slated to come out before the 2013 holiday shopping season begins.