What's All The Rage Report

What’s all the rage? Last month, IHRSA, the American Council on Exercise, and ClubIntel released a report exploring the answers to that question as it relates to the offerings of fitness professionals and gym operators around the world. Aiming to shed light on the equipment, programs, services, and technology the fitness industry adopts, the report (actually titled What’s All the Rage?) also looks at how adoption rates of various trends change over time.

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Understanding What Makes Your Members Tick

Recently, my son and I were in an old-curiosity-shop kind of store on a quaint little Main Street. It was the kind of place seemingly designed to ignite the imagination of a nine-year-old boy, full of tomahawks and fishing equipment, moccasins and hiking boots, old-fashioned toys, unidentifiable objects, kitschy souvenirs, wind chimes.

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Enabling Accessibility

At the climbing gym I frequent, there’s a man whose left arm ends in a stump. He’s a veteran who lost his hand in Iraq. I know how hard it is scaling those thirty-foot walls with all my limbs intact; watching this guy, I can’t help but feel humbled and awed. He does it with no special accommodations. He just figures out what will work for him, and up he goes.

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Under New Ownership

For a few years, my son and I loved going to Bucca, a pizza place in our neighborhood. The food, first of all, was excellent and affordable, but what we liked most were the friendly staff that greeted us by name when we walked in and the cool décor: Bucca’s manager had a photography hobby and covered the walls in photos that were always interesting to look at and discuss. We were crushed when we walked by one day and found the name changed to Bucolino’s.

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