The Power of Member Referrals

There is a common misconception that, in order to boost membership sales, you must spend an absorbent amount of money on marketing, but this is simply not the case. Word of mouth is STILL the most valuable tool for a health club and especially for those that are just starting out and don’t have a lot of room in their budget for paid advertising. Referrals are a great, cheap way to boost sales.

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Youth Sports: The Best Way To Recover From Injuries

Many youth athletes today would rather play through the pain than miss a practice or a big game. They’ll ignore an injury and hope that it will just go away with time. Unfortunately, neglecting an injury usually leads to an overuse or repetitive trauma injury and can, in extreme cases, affect the player’s ability to play at all.

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Improving Air Quality In Fitness Facilities

Your face is red, your muscles are burning out, but you will be darned if you drop that weight before you hit 20 reps. What are you (and your trainer) telling yourself to do at this point to keep going?

“Remember to breathe.”

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Maximize Your Treadmill Area

Maybe 2015 was the year of the treadmill. The cardio-room classic was in the news a lot last year, made prominent especially because of the tragic death of Dave Goldberg, who was the CEO of SurveyMonkey and the husband of Facebook’s Sheryl Sandberg. Goldberg was exercising on a treadmill at a gym when he lost his grip on the railings, fell backward, and fatally hit his head.

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Shifting the Focus from Retention to Sales

Have you ever wondered if there’s really any point to your retention strategy? You offer everything under the sun, do double back-flips, and consider giving away your first-born any time a member tells you they’re ready to leave, and then they go ahead and leave anyway. Ever get the feeling that there’s just nothing you can do?

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